Riot and its partners use cookies and similar tracking tools on its websites and services to collect usage data for analytics and advertising purposes, and you can adjust preferences through a cookie consent tool.
This analysis describes what Riot Games's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Third-party tracking technologies enable external partners to collect data about your browsing behavior across sites, which is distinct from first-party data collection and may be harder to control in practice.
Riot Games has restructured how it presents information about data collection and use in its privacy notice. The company narrowed its third-party disclaimer by removing the phrase 'we don't own or control,' replacing it with 'we don't control'—a distinction that may affect which entities the company is claiming it has no privacy responsibility for. For California residents, the notice now consolidates information about categories of personal information and their purposes into a single section rather than splitting them across the document. The practical implication depends on how Riot Games operationally interprets 'control' in relation to its business relationships and how California regulators view this language under CCPA notice requirements.
View change record →Cookies and tracking pixels used by Riot and its advertising partners may collect browsing and usage data that contributes to behavioral advertising profiles. You can manage cookie preferences through the cookie preference center linked on Riot's website.
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"We and our third-party partners use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our websites and Services. This information may be used to personalize your experience, provide analytics, deliver targeted advertising, and improve our Services. You can manage your cookie preferences through our cookie preference centre or through your browser settings.— Excerpt from Riot Games's Riot Games Privacy Notice
REGULATORY LANDSCAPE: Cookie deployment implicates the EU ePrivacy Directive (implemented through national laws such as the UK's PECR), which requires prior informed consent for non-essential cookies. GDPR applies to the personal data collected through cookies. The FTC has addressed cookie-based tracking in the context of behavioral advertising guidance. The IAB's Transparency and Consent Framework (TCF) is commonly used for cookie consent management in the EU context. GOVERNANCE EXPOSURE: Medium. The notice references a cookie preference centre, which indicates a consent management infrastructure is in place. The adequacy of the consent mechanism, including whether it meets the EDPB's requirements for freely given, specific, informed, and unambiguous consent, should be verified. The use of third-party advertising cookies on pages potentially visited by minors creates additional compliance risk. JURISDICTION FLAGS: EU/EEA users require prior consent for non-essential cookies under the ePrivacy Directive. UK users are subject to PECR. California users have rights to opt out of tracking that constitutes 'sale' or 'sharing' under CPRA, which may include certain cookie-based advertising practices. The Global Privacy Control (GPC) signal should be honored for California users. CONTRACT AND VENDOR IMPLICATIONS: Third-party cookie vendors should be identified in a consent management platform and subject to data processing agreements. Audit logs of consent should be maintained to demonstrate compliance. Cookie scanning should be conducted periodically to verify that only disclosed cookies are deployed. COMPLIANCE CONSIDERATIONS: The cookie preference centre should be audited for technical compliance, including that non-essential cookies are not loaded prior to consent, that consent records are maintained, and that the opt-out mechanism functions correctly. GPC signal recognition should be tested for California compliance.
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Third-party tracking technologies enable external partners to collect data about your browsing behavior across sites, which is distinct from first-party data collection and may be harder to control in practice.
Cookies and tracking pixels used by Riot and its advertising partners may collect browsing and usage data that contributes to behavioral advertising profiles. You can manage cookie preferences through the cookie preference center linked on Riot's website.
ConductAtlas has identified this type of provision across 79 platforms. See the full comparison.
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