Riot and its partners use cookies and similar tracking tools on its websites and services to collect usage data for analytics and advertising purposes, and you can adjust preferences through a cookie consent tool.
This analysis describes what Riot Games's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Third-party tracking technologies enable external partners to collect data about your browsing behavior across sites, which is distinct from first-party data collection and may be harder to control in practice.
Riot Games has restructured how it presents information about data collection and use in its privacy notice. The company narrowed its third-party disclaimer by removing the phrase 'we don't own or control,' replacing it with 'we don't control'—a distinction that may affect which entities the company is claiming it has no privacy responsibility for. For California residents, the notice now consolidates information about categories of personal information and their purposes into a single section rather than splitting them across the document. The practical implication depends on how Riot Games operationally interprets 'control' in relation to its business relationships and how California regulators view this language under CCPA notice requirements.
View change record →Cookies and tracking pixels used by Riot and its advertising partners may collect browsing and usage data that contributes to behavioral advertising profiles. You can manage cookie preferences through the cookie preference center linked on Riot's website.
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If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"We and our third-party partners use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our websites and Services. This information may be used to personalize your experience, provide analytics, deliver targeted advertising, and improve our Services. You can manage your cookie preferences through our cookie preference centre or through your browser settings.Excerpt from Riot Games's Privacy Notice
REGULATORY LANDSCAPE: Cookie deployment implicates the EU ePrivacy Directive (implemented through national laws such as the UK's PECR), which requires prior informed consent for non-essential cookies.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Third-party tracking technologies enable external partners to collect data about your browsing behavior across sites, which is distinct from first-party data collection and may be harder to control in practice.
Cookies and tracking pixels used by Riot and its advertising partners may collect browsing and usage data that contributes to behavioral advertising profiles. You can manage cookie preferences through the cookie preference center linked on Riot's website.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Riot Games.