What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.pinterest.com/settings/privacy', 'difficulty': 'MODERATE', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': "Go to Pinterest Settings > Privacy to access options to limit the use of your sensitive personal information, including opting out of interest-based advertising and restricting inferred data use where available under your jurisdiction's laws.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has enforcement authority over unfair or deceptive practices involving sensitive personal data, including health, racial, and sexual orientation information, under FTC Act Section 5.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': "California's CPPA and AG enforce CPRA rights to limit use of sensitive personal information including health data, racial origin, and sexual orientation.", 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Sensitive Personal Information Collection and Use clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Do other platforms have similar clauses?

Yes. ConductAtlas has identified similar Sensitive Personal Information Collection and Use clauses across approximately 2 other tracked platforms. You can compare how platforms differ on this clause type in the cross-platform comparison view.

Sensitive Personal Information Collection and Use — Pinterest

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What it is

Pinterest may collect or infer sensitive personal information — including health data, racial origin, religious beliefs, and sexual orientation — from your boards, pins, and searches, even if you did not explicitly provide it.

Consumer impact (what this means for users)

Pinterest may infer sensitive information about your health, religion, race, or sexual orientation from the content you save or search for, which is subject to special legal protections but still collected and used by Pinterest unless you opt out or restrict processing.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Go to Pinterest Settings > Privacy to access options to limit the use of your sensitive personal information, including opting out of interest-based advertising and restricting inferred data use where available under your jurisdiction's laws.

Cross-platform context

See how other platforms handle Sensitive Personal Information Collection and Use and similar clauses.

Compare across platforms →

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Why it matters (compliance & risk perspective)

The inference of sensitive personal data from platform activity, without explicit disclosure or consent, represents one of the highest-risk data processing activities under both GDPR and CCPA/CPRA.

View original clause language

We may collect information about your health, racial or ethnic origin, religious or philosophical beliefs, political opinions, trade union membership, genetic or biometric data, or sex life or sexual orientation, if you choose to provide this information to us or if we infer it from your use of our services, such as from your boards, pins, or searches.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: This provision implicates GDPR Art. 9 (special categories of personal data), which requires explicit consent or another Art. 9(2) exception for processing health, racial, religious, biometric, or sexual orientation data. CCPA/CPRA §1798.121 restricts the use of 'sensitive personal information' (including health data, racial origin, religious beliefs, and sexual orientation) and grants consumers a right to limit its use. FTC Act Section 5 applies to deceptive practices involving sensitive data. Enforcement authorities include the Irish DPC (highest risk, as lead EU supervisory authority), UK ICO, California CPPA, and FTC.

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Applicable agencies

FTC

The FTC has enforcement authority over unfair or deceptive practices involving sensitive personal data, including health, racial, and sexual orientation information, under FTC Act Section 5.
File a complaint →
State AG

California's CPPA and AG enforce CPRA rights to limit use of sensitive personal information including health data, racial origin, and sexual orientation.
File a complaint →

Provision details

Document information

Document

Pinterest Privacy Policy

Entity

Document last updated

April 29, 2026

Tracking information

First tracked

April 27, 2026

Last verified

April 27, 2026

Record ID

CA-P-003368

Document ID

CA-D-00098

Evidence Provenance

Source URL

https://policy.pinterest.com/en/privacy-policy

Wayback Machine

View archived versions →

SHA-256

c1bbcbcc2602f2e5ebdf8f851d42a6a1a8fe73899b6fe40268e16ef95ffa88d1

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Pinterest | Document: Pinterest Privacy Policy | Record: CA-P-003368
Captured: 2026-04-27 12:16:26 UTC | SHA-256: c1bbcbcc2602f2e5…
URL: https://conductatlas.com/platform/pinterest/pinterest-privacy-policy/sensitive-personal-information-collection-and-use/
Accessed: May 2, 2026

Classification

Severity

High

Sensitive Personal Information Collection and Use