Pinterest Advertising Guidelines

This document establishes Pinterest's Advertising Guidelines, governing all paid promotional content served on the Pinterest platform, with advertisers bound by these terms as a condition of accessing Pinterest's ad products and auction-based buying system. The guidelines assert that Pinterest reserves the right to reject, remove, or suspend any advertisement or advertiser account at its sole discretion, and that advertisers are responsible for ensuring their ads, landing pages, and promoted content comply with all applicable laws, Pinterest's policies, and platform-specific standards. The document specifies categorical prohibitions (including ads for counterfeit goods, tobacco, recreational drugs, weapons, and certain financial products) alongside a restricted category framework requiring pre-authorization for content such as alcohol, pharmaceuticals, weight loss products, and political advertising, which creates a tiered compliance obligation that goes beyond simple binary approval. The guidelines engage the FTC Act (deceptive advertising standards), COPPA (targeting restrictions near minors), and various jurisdiction-specific regulations governing financial products, health claims, and political advertising; applicability of specific requirements varies by country and ad category. Advertisers operating in regulated verticals including healthcare, financial services, and political campaigns face heightened compliance obligations under both Pinterest's policy framework and applicable regulatory regimes.