Pinterest Advertising Guidelines

These guidelines set the rules advertisers must follow to run ads on Pinterest. Key restrictions include: you cannot target users under 18 or build audiences based on sensitive characteristics like health, race, or religious beliefs; you can only use data collected through Pinterest ads to understand your own campaigns, and only anonymously; and Pinterest can remove any ad or change its rules at any time.

The Pinterest Advertising Guidelines establish the substantive obligations, prohibitions, and discretionary rights governing advertisers' use of Pinterest's ads services. Advertisers bear full responsibility for legal compliance across every jurisdiction where their ads appear and must obtain all necessary permits and consents, including legally required individual consent for any data collection tied to Pinterest ads. The document imposes categorical targeting prohibitions—barring ads directed at users under 18, audience segments defined by sensitive characteristics, and credit-product ads using actalike, age, gender, or postal code targeting—and excludes political campaign advertising entirely. Data obtained through Pinterest's ad service may only be used to understand the advertiser's own Pinterest campaigns on an anonymous basis, and use of data for targeting or measurement triggers additional binding policy documents. Pinterest Ads reserves the right to reject or remove any ad at its discretion and to change its advertising rules at any time.

As a Pinterest user, these guidelines mean that advertisers are prohibited from targeting you based on your age if you are under 18, or based on sensitive characteristics such as health conditions, race, religious beliefs, or sexual orientation. Advertisers who collect your data in connection with Pinterest ads are required to disclose that collection and obtain your legally required consent before doing so. Any data collected through Pinterest ads may only be used by the advertiser to understand their own Pinterest campaigns on an anonymous basis, not to build broader profiles or serve other business purposes. If you believe an advertiser is collecting your data in connection with Pinterest ads, you can exercise whatever consent or disclosure rights are required by the laws of your jurisdiction, as the guidelines place that obligation directly on the advertiser.