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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
“You can't: Use data you collect or receive through a Pinterest ads service for any purpose...other than to understand your Pinterest campaigns, and only on an anonymous basis”
“You need to follow all applicable local laws, regulations and industry codes, and obtain any necessary permits or permissions for any area your ads will be shown in.”
“When using data to target or measure ads on Pinterest, you must follow our Ad Data Terms and, if applicable, our Lead Ad Terms.”
“These rules may change at any time.”
“Anywhere you collect data used with a Pinterest ads service, you must disclose and get legally-required consent from each individual for that data collection, sharing and use.”
“ads in the following categories can't use actalike, age, gender or postal code targeting options or exclude Protected groups: Credit: Ads promoting credit products like credit cards, mortgages and loans.”
These guidelines set the rules advertisers must follow to run ads on Pinterest. Key restrictions include: you cannot target users under 18 or build audiences based on sensitive characteristics like health, race, or religious beliefs; you can only use data collected through Pinterest ads to understand your own campaigns, and only anonymously; and Pinterest can remove any ad or change its rules at any time.
The Pinterest Advertising Guidelines establish the substantive obligations, prohibitions, and discretionary rights governing advertisers' use of Pinterest's ads services. Advertisers bear full responsibility for legal compliance across every jurisdiction where their ads appear and must obtain all necessary permits and consents, including legally required individual consent for any data collection tied to Pinterest ads. The document imposes categorical targeting prohibitions—barring ads directed at users under 18, audience segments defined by sensitive characteristics, and credit-product ads using actalike, age, gender, or postal code targeting—and excludes political campaign advertising entirely. Data obtained through Pinterest's ad service may only be used to understand the advertiser's own Pinterest campaigns on an anonymous basis, and use of data for targeting or measurement triggers additional binding policy documents. Pinterest Ads reserves the right to reject or remove any ad at its discretion and to change its advertising rules at any time.
As a Pinterest user, these guidelines mean that advertisers are prohibited from targeting you based on your age if you are under 18, or based on sensitive characteristics such as health conditions, race, religious beliefs, or sexual orientation. Advertisers who collect your data in connection with Pinterest ads are required to disclose that collection and obtain your legally required consent before doing so. Any data collected through Pinterest ads may only be used by the advertiser to understand their own Pinterest campaigns on an anonymous basis, not to build broader profiles or serve other business purposes. If you believe an advertiser is collecting your data in connection with Pinterest ads, you can exercise whatever consent or disclosure rights are required by the laws of your jurisdiction, as the guidelines place that obligation directly on the advertiser.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
“You can't: Use data you collect or receive through a Pinterest ads service for any purpose...other than to understand your Pinterest campaigns, and only on an anonymous basis”
“You need to follow all applicable local laws, regulations and industry codes, and obtain any necessary permits or permissions for any area your ads will be shown in.”
“When using data to target or measure ads on Pinterest, you must follow our Ad Data Terms and, if applicable, our Lead Ad Terms.”
“These rules may change at any time.”
“Anywhere you collect data used with a Pinterest ads service, you must disclose and get legally-required consent from each individual for that data collection, sharing and use.”
“ads in the following categories can't use actalike, age, gender or postal code targeting options or exclude Protected groups: Credit: Ads promoting credit products like credit cards, mortgages and loans.”
“Ads for financial products and services must clearly and prominently disclose all applicable terms and conditions as required by the local laws and regulations”
“We reserve the right to reject or remove any ad that negatively affects our relationship with people on Pinterest or that goes against our interests.”
“We don't allow advertising for: The election or defeat of political candidates...Political parties or action committees Political issues with the intent to influence an election...”
“You can't target any audience based on: Sensitive health or medical condition Race, color or ethnic origin Personal hardship...Religious or philosophical beliefs...Sexual behavior, orientation, or gender identity...”
“you can't target ads to Pinners under 18 years old”
“You can't use Pinterest ads products if it would be prohibited by US sanctions. Our ad service currently isn't available in: Crimea Cuba Donetsk People's Republic Iran Luhansk People's Republic North Korea Syria”
Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
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