Provision record
Pinterest Ads · Pinterest Advertising Guidelines · View original document ↗

Advertisers must follow Ad Data Terms

High severity High confidence Explicit document language Common · 277 of 352 platforms

Key Facts · in the document’s own words

What must advertisers who use data to target or measure ads on Pinterest follow?
“When using data to target or measure ads on Pinterest, you must follow our Ad Data Terms and, if applicable, our Lead Ad Terms.”
Version CA-V-006414, captured Sept. 4, 2026 · live source ↗
Our reading, not the document’s words
Pinterest Ads requires advertisers who use data to target or measure ads on Pinterest to follow Pinterest's Ad Data Terms and, if applicable, Pinterest's Lead Ad Terms.
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This analysis describes what Pinterest Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause incorporates additional Pinterest policy documents as binding obligations whenever data-driven targeting or measurement is used, expanding the contractual framework beyond the base guidelines.

Consumer impact (what this means for users)

Advertisers using data for targeting or measurement are bound by Pinterest's Ad Data Terms and, where relevant, its Lead Ad Terms as mandatory requirements.

How other platforms handle this

TaskRabbit Medium

To enforce the relevant Terms of Service.

Lyft Medium

Lyft may process the personal information of teen users between the ages of 13 and 17...Where Lyft processes such personal information, it will do so in accordance with this policy, any applicable service terms...

DoorDash Medium

When we process de-identified information, we maintain and use the information in de-identified form, and do not attempt to re-identify the information.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
When using data to target or measure ads on Pinterest, you must follow our Ad Data Terms and, if applicable, our Lead Ad Terms.

Excerpt from Pinterest Ads's Pinterest Advertising Guidelines

Provision details

Document information
Document
Pinterest Advertising Guidelines
Entity
Pinterest Ads
Tracking information
First captured by ConductAtlas
May 20, 2026
Text quoted from version
CA-V-006414, captured Sept. 4, 2026
Record ID
CA-P-065928
Document ID
CA-D-000877
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-006414)
8553d499dac391faf64fd2e78f90af5b05213a772f4ad8888563427f45f61b18
Analysis generated
May 20, 2026 13:14 UTC
Methodology
Evidence
✓ Excerpt found verbatim in version CA-V-006414 (checked Oct. 5, 2026)
Citation Record
Entity: Pinterest Ads
Document: Pinterest Advertising Guidelines
Record ID: CA-P-065928
Version: CA-V-006414
Captured: 2026-09-04 01:32:33 UTC
SHA-256: 8553d499dac391fa…
URL: https://conductatlas.com/platform/pinterest-ads/pinterest-advertising-guidelines/provision/CA-P-065928/advertisers-must-follow-ad-data-terms/
Accessed: Oct. 11, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Pinterest Ads's Advertisers must follow Ad Data Terms clause do?

This clause incorporates additional Pinterest policy documents as binding obligations whenever data-driven targeting or measurement is used, expanding the contractual framework beyond the base guidelines.

How does this clause affect you?

Advertisers using data for targeting or measurement are bound by Pinterest's Ad Data Terms and, where relevant, its Lead Ad Terms as mandatory requirements.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.

Is ConductAtlas affiliated with Pinterest Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest Ads.