“You can't target any audience based on: Sensitive health or medical condition Race, color or ethnic origin Personal hardship...Religious or philosophical beliefs...Sexual behavior, orientation, or gender identity...”
This analysis describes what Pinterest Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause bars advertisers from building or using audience segments defined by these sensitive characteristics, limiting data-driven targeting strategies on Pinterest.
Interpretive note: The excerpt uses ellipses, indicating the full list of prohibited targeting categories may be longer than what is quoted. The canonical claim is limited to the categories explicitly present in the excerpt.
Advertisers are prohibited from targeting Pinterest audiences using sensitive health conditions, race, color or ethnic origin, personal hardship, religious or philosophical beliefs, or sexual behavior, orientation, or gender identity.
How other platforms handle this
Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.
Ads for non-surgical cosmetic procedures (e.g., lip fillers, botox) must be age targeted 18+.
advertisers can tell us things like the kind of audience they want to see their ads, and we show those ads to people who may be interested.
"You can't target any audience based on: Sensitive health or medical condition Race, color or ethnic origin Personal hardship...Religious or philosophical beliefs...Sexual behavior, orientation, or gender identity...Excerpt from Pinterest Ads's Pinterest Advertising Guidelines
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This clause bars advertisers from building or using audience segments defined by these sensitive characteristics, limiting data-driven targeting strategies on Pinterest.
Advertisers are prohibited from targeting Pinterest audiences using sensitive health conditions, race, color or ethnic origin, personal hardship, religious or philosophical beliefs, or sexual behavior, orientation, or gender identity.
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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