“you can't target ads to Pinners under 18 years old”
This analysis describes what Pinterest Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause categorically bars age-based targeting of minors, meaning advertisers must ensure their targeting configurations exclude users under 18.
Advertisers are prohibited from directing any ad targeting at Pinterest users who are under 18 years old.
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We provide additional privacy and safety protections for users under 18 years of age.
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Ads for non-surgical cosmetic procedures (e.g., lip fillers, botox) must be age targeted 18+.
"you can't target ads to Pinners under 18 years oldExcerpt from Pinterest Ads's Pinterest Advertising Guidelines
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This clause categorically bars age-based targeting of minors, meaning advertisers must ensure their targeting configurations exclude users under 18.
Advertisers are prohibited from directing any ad targeting at Pinterest users who are under 18 years old.
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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