Pinterest Ads · Pinterest Advertising Guidelines · View original document ↗

Prohibition on targeting users under 18

High severity High confidence Explicitdocumentlanguage Common · 145 of 352 platforms
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This analysis describes what Pinterest Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause categorically bars age-based targeting of minors, meaning advertisers must ensure their targeting configurations exclude users under 18.

Consumer impact (what this means for users)

Advertisers are prohibited from directing any ad targeting at Pinterest users who are under 18 years old.

How other platforms handle this

Skillshare Medium

If you are located in the European Union, we will not send promotional emails without your consent.

Roblox Medium

Creator events are only available if you are 13 or older.

Shein Medium

In the previous 12 months, we may have shared identifiers and inferences about you with our partners, third parties, and affiliates in such a way that...may be interpreted as "selling" or "sharing".

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▸ View Original Clause Language DOCUMENT RECORD
"
you can't target ads to Pinners under 18 years old

— Excerpt from Pinterest Ads's Pinterest Advertising Guidelines

Provision details

Document information
Document
Pinterest Advertising Guidelines
Entity
Pinterest Ads
Document last updated
May 20, 2026
Tracking information
First tracked
May 20, 2026
Last verified
July 9, 2026
Record ID
CA-P-065911
Document ID
CA-D-00877
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
5540325bbc2d44061fc3548c982d30ab20e99a7be03e62a88561571532d323e7
Analysis generated
May 20, 2026 13:14 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Pinterest Ads
Document: Pinterest Advertising Guidelines
Record ID: CA-P-065911
Captured: 2026-05-20 13:14:50 UTC
SHA-256: 5540325bbc2d4406…
URL: https://conductatlas.com/platform/pinterest-ads/pinterest-advertising-guidelines/provision/CA-P-065911/prohibition-on-targeting-users-under-18/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Pinterest Ads's Prohibition on targeting users under 18 clause do?

This clause categorically bars age-based targeting of minors, meaning advertisers must ensure their targeting configurations exclude users under 18.

How does this clause affect you?

Advertisers are prohibited from directing any ad targeting at Pinterest users who are under 18 years old.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 145 platforms. See the full comparison.

Is ConductAtlas affiliated with Pinterest Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest Ads.