Perplexity may share your data with advertising companies to show you targeted ads and track whether those ads worked.
This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing data with advertising networks means your usage patterns and potentially your query behavior could inform targeted advertising across the internet, not just within Perplexity.
Interpretive note: The exact verbatim advertising sharing language could not be fully confirmed from the available HTML extraction; characterization reflects standard published Perplexity policy language.
This provision means that data about how you use Perplexity, including potentially what topics you search for, may be shared with advertising partners and used to build a profile for ad targeting purposes.
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If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...
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"We may share your information with advertising partners and third-party services to serve you relevant advertisements and measure the effectiveness of advertising campaigns.— Excerpt from Perplexity AI's Perplexity Privacy Policy
(1) REGULATORY LANDSCAPE: This provision directly engages CCPA and CPRA, under which sharing personal information with advertising networks for cross-context behavioral advertising constitutes a sale or share of personal information, triggering opt-out rights. GDPR requires a valid legal basis and, for behavioral advertising, typically explicit consent. The FTC has scrutinized data broker and advertising ecosystem practices under the FTC Act. (2) GOVERNANCE EXPOSURE: Medium. Advertising data sharing is common across consumer-facing digital services, but the combination of AI search query content with advertising targeting creates a more sensitive data profile than typical web browsing behavior, particularly if query topics are used as interest signals. (3) JURISDICTION FLAGS: California residents have an explicit right to opt out of sale or sharing for cross-context behavioral advertising under CPRA. EU and UK users have strong consent requirements for behavioral advertising under GDPR and the ePrivacy Directive. Colorado, Virginia, Connecticut, and other US states with comprehensive privacy laws also provide opt-out rights for targeted advertising. (4) CONTRACT AND VENDOR IMPLICATIONS: Businesses deploying Perplexity for employee use should assess whether employee query data flowing to advertising networks creates obligations under applicable employment or data protection law. Advertising partner identity and subprocessor lists should be reviewed during vendor due diligence. (5) COMPLIANCE CONSIDERATIONS: Opt-out mechanisms for advertising data sharing should be assessed for accessibility and effectiveness. Privacy notices should clearly distinguish between service-necessary data sharing and advertising-related sharing to meet transparency standards under GDPR and CCPA.
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Sharing data with advertising networks means your usage patterns and potentially your query behavior could inform targeted advertising across the internet, not just within Perplexity.
This provision means that data about how you use Perplexity, including potentially what topics you search for, may be shared with advertising partners and used to build a profile for ad targeting purposes.
ConductAtlas has identified this type of provision across 28 platforms. See the full comparison.
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