Perplexity and its advertising and analytics partners use cookies and tracking tools to monitor how you use the service and to show you personalized ads.
This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Third-party tracking tools embedded in the service can collect data about your browsing and query behavior across sessions and potentially across other websites, building a profile beyond what you directly provide to Perplexity.
Interpretive note: Exact verbatim cookie clause language was not fully extractable from the rendered HTML; the characterization reflects standard published Perplexity policy language.
Cookies and tracking pixels from advertising and analytics partners may follow your activity within and potentially beyond Perplexity, contributing to behavioral profiles used for targeted advertising.
How other platforms handle this
We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all c...
We and our third-party partners may use cookies, web beacons, and other tracking technologies to collect information about your use of our Services, including your browser type, pages viewed, links clicked, and the date and time of your visit.
We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website and services. This includes information about the pages you visit, links you click, and how you navigate our site. We use this information for analytics, persona...
Monitoring
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"We and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies to collect information about your use of our services, to personalize content, and to serve advertisements.— Excerpt from Perplexity AI's Perplexity Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages the EU ePrivacy Directive and GDPR for EEA users, which require informed consent for non-essential cookies and tracking. The UK PECR imposes equivalent requirements. Under CCPA and CPRA, cookie-based data sharing with advertising networks may constitute a sale or sharing of personal information, triggering opt-out obligations. The FTC has also addressed tracking technology transparency under the FTC Act. (2) GOVERNANCE EXPOSURE: Medium. Cookie consent mechanisms must be assessed for adequacy in EU and UK jurisdictions; reject-all options must be as easy to exercise as accept-all under EDPB guidance. In the US, opt-out mechanisms for cookie-based advertising must be accessible and effective to satisfy CCPA. (3) JURISDICTION FLAGS: EU and UK users have the strongest protections and require affirmative consent for non-essential cookies. California residents can opt out of cookie-based sharing for advertising. Global Privacy Control signals should be honored for California users under CPRA. (4) CONTRACT AND VENDOR IMPLICATIONS: Third-party advertising and analytics vendors receiving cookie data should be documented as data processors or service providers with appropriate contractual protections. Consent management platform configurations should be audited for accuracy and coverage. (5) COMPLIANCE CONSIDERATIONS: Cookie banners and consent flows should be reviewed for compliance with current EDPB and ICO guidance. Cookie audits should verify that all third-party tracking scripts are disclosed and consented to before activation.
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Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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Third-party tracking tools embedded in the service can collect data about your browsing and query behavior across sessions and potentially across other websites, building a profile beyond what you directly provide to Perplexity.
Cookies and tracking pixels from advertising and analytics partners may follow your activity within and potentially beyond Perplexity, contributing to behavioral profiles used for targeted advertising.
ConductAtlas has identified this type of provision across 70 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Perplexity AI.