Perplexity shares your personal information with outside companies that help run its business, including analytics providers and marketing services.
This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your usage data, device identifiers, and interaction history may flow to third-party analytics and advertising platforms, expanding the number of entities that hold information about your behavior.
Interpretive note: The policy does not enumerate specific third-party recipients, making it difficult to assess the full scope of data sharing and whether any sharing constitutes a CPRA-triggering sale or share.
Personal information including device identifiers, usage patterns, and potentially query metadata may be shared with third-party vendors for analytics and marketing purposes, meaning your data reaches entities beyond Perplexity itself.
How other platforms handle this
We receive some of the data mentioned above from third parties. The below table describes the categories of those third parties. If you connect your Spotify account to a third party application, service or device, we may collect and use information from them. This collection is to make the integrati...
We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.
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"We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.— Excerpt from Perplexity AI's Perplexity AI Privacy Policy
(1) REGULATORY LANDSCAPE: Third-party data sharing engages GDPR Article 28 (processor agreements) and Article 46 (transfer mechanisms for non-EEA recipients), CCPA/CPRA disclosure and opt-out requirements for sharing personal information with third parties, and FTC guidelines on deceptive data sharing practices. Where sharing constitutes a sale or sharing for cross-context behavioral advertising under CPRA, California users have the right to opt out. (2) GOVERNANCE EXPOSURE: Medium. The policy discloses third-party sharing but does not enumerate specific third-party recipients by name or category in sufficient detail to enable full compliance mapping. The lack of a comprehensive vendor list creates due diligence risk for enterprise customers and regulatory risk under GDPR's accountability principle. (3) JURISDICTION FLAGS: EU/EEA users require that any data sharing with processors or sub-processors be governed by GDPR-compliant data processing agreements and that cross-border transfers rely on an approved mechanism. California residents have CPRA rights to know with whom their data is shared and to opt out of sharing for advertising purposes. (4) CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should request a list of Perplexity's sub-processors and confirm that each has appropriate contractual protections in place. The policy's general reference to third-party vendors without enumeration may not satisfy GDPR's transparency requirements for enterprise data processing agreements. (5) COMPLIANCE CONSIDERATIONS: Organizations should map which categories of user data flow to which third-party vendors and assess whether current user consent or notice mechanisms are adequate to support those transfers under applicable law in each relevant jurisdiction.
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Your usage data, device identifiers, and interaction history may flow to third-party analytics and advertising platforms, expanding the number of entities that hold information about your behavior.
Personal information including device identifiers, usage patterns, and potentially query metadata may be shared with third-party vendors for analytics and marketing purposes, meaning your data reaches entities beyond Perplexity itself.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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