Perplexity AI · Perplexity AI Privacy Policy · View original document ↗

Third-Party Data Sharing with Analytics and Advertising Partners

Medium severity Medium confidence Explicitdocumentlanguage Rare · 1 of 325 platforms
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Document Record

What it is

Perplexity shares your personal information with outside companies that help run its business, including analytics providers and marketing services.

This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Your usage data, device identifiers, and interaction history may flow to third-party analytics and advertising platforms, expanding the number of entities that hold information about your behavior.

Interpretive note: The policy does not enumerate specific third-party recipients, making it difficult to assess the full scope of data sharing and whether any sharing constitutes a CPRA-triggering sale or share.

Consumer impact (what this means for users)

Personal information including device identifiers, usage patterns, and potentially query metadata may be shared with third-party vendors for analytics and marketing purposes, meaning your data reaches entities beyond Perplexity itself.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Email privacy@perplexity.ai to request information about which third parties have received your personal data and to request deletion of your data from Perplexity's records.

How other platforms handle this

Spotify Medium

We receive some of the data mentioned above from third parties. The below table describes the categories of those third parties. If you connect your Spotify account to a third party application, service or device, we may collect and use information from them. This collection is to make the integrati...

Lime Medium

We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...

Zoom Medium

We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.

See all platforms with this clause type →

Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

— Excerpt from Perplexity AI's Perplexity AI Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: Third-party data sharing engages GDPR Article 28 (processor agreements) and Article 46 (transfer mechanisms for non-EEA recipients), CCPA/CPRA disclosure and opt-out requirements for sharing personal information with third parties, and FTC guidelines on deceptive data sharing practices. Where sharing constitutes a sale or sharing for cross-context behavioral advertising under CPRA, California users have the right to opt out. (2) GOVERNANCE EXPOSURE: Medium. The policy discloses third-party sharing but does not enumerate specific third-party recipients by name or category in sufficient detail to enable full compliance mapping. The lack of a comprehensive vendor list creates due diligence risk for enterprise customers and regulatory risk under GDPR's accountability principle. (3) JURISDICTION FLAGS: EU/EEA users require that any data sharing with processors or sub-processors be governed by GDPR-compliant data processing agreements and that cross-border transfers rely on an approved mechanism. California residents have CPRA rights to know with whom their data is shared and to opt out of sharing for advertising purposes. (4) CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should request a list of Perplexity's sub-processors and confirm that each has appropriate contractual protections in place. The policy's general reference to third-party vendors without enumeration may not satisfy GDPR's transparency requirements for enterprise data processing agreements. (5) COMPLIANCE CONSIDERATIONS: Organizations should map which categories of user data flow to which third-party vendors and assess whether current user consent or notice mechanisms are adequate to support those transfers under applicable law in each relevant jurisdiction.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC enforces against unfair or deceptive data sharing practices and has authority over consumer privacy disclosures under the FTC Act.
    File a complaint →
  • State AG
    California's Attorney General enforces CCPA/CPRA opt-out rights for data sharing with third parties for advertising purposes.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Perplexity AI Privacy Policy
Entity
Perplexity AI
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-007913
Document ID
CA-D-00096
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
b8f89229e0758b228924f310fe04628ff221f9781d50bbe6992d32bb201ff877
Analysis generated
May 7, 2026 15:10 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Perplexity AI
Document: Perplexity AI Privacy Policy
Record ID: CA-P-007913
Captured: 2026-05-07 15:10:31 UTC
SHA-256: b8f89229e0758b22…
URL: https://conductatlas.com/platform/perplexity-ai/perplexity-ai-privacy-policy/third-party-data-sharing-with-analytics-and-advertising-partners/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Perplexity AI's Third-Party Data Sharing with Analytics and Advertising Partners clause do?

Your usage data, device identifiers, and interaction history may flow to third-party analytics and advertising platforms, expanding the number of entities that hold information about your behavior.

How does this clause affect you?

Personal information including device identifiers, usage patterns, and potentially query metadata may be shared with third-party vendors for analytics and marketing purposes, meaning your data reaches entities beyond Perplexity itself.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.

Is ConductAtlas affiliated with Perplexity AI?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Perplexity AI.