NBCUniversal may use sensitive personal information such as your precise location to show you targeted advertising, to the extent this is permitted by applicable law.
This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Most privacy frameworks that designate sensitive personal information as a distinct category do so specifically to limit its use for commercial purposes like advertising; using sensitive data for targeted advertising is among the more expansive assertions in this policy.
Interpretive note: The permissibility of using sensitive personal information for targeted advertising varies by jurisdiction, and the policy's 'as allowable by law' qualifier creates a compliance obligation whose scope depends on the user's location and applicable state or national law.
Your sensitive personal information, including precise geolocation data, may be used to target you with advertising both on NBCUniversal services and on other sites, subject only to what applicable law permits in your jurisdiction.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"Sensitive Data We may use certain sensitive personal information as allowable by law for purposes including analytics and to enable marketing to you and the delivery of targeted advertising on the NBCUniversal Services or other sites, such displaying an ad relevant to your precise location data.Excerpt from Peacock's Privacy Policy
REGULATORY LANDSCAPE: CCPA/CPRA creates a specific right to limit the use and disclosure of sensitive personal information, which includes precise geolocation, health data, and biometric identifiers, and does not permit their use for inferring characteristics …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Most privacy frameworks that designate sensitive personal information as a distinct category do so specifically to limit its use for commercial purposes like advertising; using sensitive data for targeted advertising is among the more expansive assertions in this policy.
Your sensitive personal information, including precise geolocation data, may be used to target you with advertising both on NBCUniversal services and on other sites, subject only to what applicable law permits in your jurisdiction.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Peacock.