Residents of 19 U.S. states can opt out of NBCUniversal selling or sharing their personal information for targeted advertising. The data shared for this purpose includes browsing history, location, device identifiers, and inferred data.
This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The opt-out right is meaningful but requires affirmative action on every browser and device separately, and users outside the listed 19 states may have no enforceable opt-out right under this policy regardless of their preferences.
If you live in one of the 19 listed states and do not opt out, NBCUniversal will continue to share your browsing history, location data, and inferred preferences with advertising partners and social media platforms for targeted advertising purposes.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia residents may opt out of the 'sale' of their personal information. Such residents may also opt out of the sharing or processing of their personal information for targeted advertising. We provide third parties such as advertising partners, certain third party partners, and social media platforms, information including identification and demographics; device information and identifiers, such as IP address, and unique advertising identifiers and cookies; connection and usage information, such as browsing history or app usage; certain contact information; geolocation information, such as city; and inference data in order to recognize you across devices and enable marketing to you and delivery of targeted advertising on the NBCUniversal Services or on other sites.Excerpt from Peacock's Privacy Policy
REGULATORY LANDSCAPE: This provision directly engages CCPA/CPRA, the Colorado Privacy Act, Connecticut's CTDPA, Virginia's VCDPA, and equivalent statutes in the other listed states.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The opt-out right is meaningful but requires affirmative action on every browser and device separately, and users outside the listed 19 states may have no enforceable opt-out right under this policy regardless of their preferences.
If you live in one of the 19 listed states and do not opt out, NBCUniversal will continue to share your browsing history, location data, and inferred preferences with advertising partners and social media platforms for targeted advertising purposes.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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