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Children's Privacy and Age Thresholds

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Document Record

What it is

Peacock and most NBCUniversal services are for users 18 and over. A separate Children's Privacy Policy governs services directed at children under 13 in the U.S. and under 16 in the EU, and parents can contact NBCUniversal to request removal of a child's data.

This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The policy relies on a knowledge-based trigger for child data protections in the U.S. ('actual knowledge'), which is the COPPA standard, but does not describe what age verification measures are in place to identify underage users before data collection begins.

Consumer impact (what this means for users)

Parents of children under 13 in the U.S. or under 16 in the EU who have used NBCUniversal services can contact privacy@nbcuni.com to request deletion of their child's personal data, but the policy does not specify what proactive safeguards prevent collection before parental consent is obtained.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Email privacy@nbcuni.com explaining that your child under 13 (or under 16 if in the EU) has provided personal information without consent and request deletion of their data. Include the child's username or account information if available.

How other platforms handle this

Figma Medium

Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete such information. In some juris...

Waze Medium

The Waze App is not intended for use by children. We do not knowingly collect personal information from children under the age of 13 (or the applicable age of digital consent in your jurisdiction, which may be higher, such as 16 in certain EU member states). If we become aware that we have collected...

T-Mobile Medium

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under the age of 13 without parental consent. If we become aware that we have collected personal information from a child under the age of 13 without parental consent, we wil...

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▸ View Original Clause Language DOCUMENT RECORD
"
Most of the NBCUniversal Services are intended for users of over the age of 18. Information about the practices of NBCUniversal Services directed to children under the age of 13 in the United States or 16 in the European Union or where we have actual knowledge a child is under such ages can be found in our Children's Privacy Policy. If you are a parent or guardian and believe your child under 13 in the United States or under 16 in the European Union has provided us with personal information without consent, please contact us at privacy@nbcuni.com.

— Excerpt from Peacock's Peacock Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: COPPA, enforced by the FTC, requires verifiable parental consent before collecting personal information from children under 13 where a service is directed to children or has actual knowledge of a child user. The EU's GDPR sets the age of digital consent at 16 (with member state discretion to lower it to 13), and the UK Age Appropriate Design Code (Children's Code) imposes additional requirements for services likely to be accessed by minors. The policy's 'actual knowledge' standard for triggering protections may not satisfy the UK Children's Code's risk-based approach. GOVERNANCE EXPOSURE: Medium. The reliance on 'actual knowledge' as the trigger for COPPA compliance is consistent with the statute's text, but the FTC has taken enforcement positions that may require more proactive measures where a general-audience service is reasonably likely to attract child users. The reference to a separate Children's Privacy Policy creates an obligation to ensure that policy is current, accessible, and compliant. JURISDICTION FLAGS: The U.S. Children and Teens' Online Privacy Protection Act (currently COPPA with proposed expansion) and the UK Children's Code create the highest compliance exposure. California's Age-Appropriate Design Code Act (AB 2273) was subject to legal challenge but signals a regulatory direction toward stricter protections for minors. EU member states vary in their implementation of the GDPR digital consent age floor. CONTRACT AND VENDOR IMPLICATIONS: Third-party advertising partners and analytics vendors receiving data from NBCUniversal properties that may be accessed by minors should be assessed to confirm their practices comply with COPPA and equivalent frameworks, including restrictions on behavioral advertising to children. COMPLIANCE CONSIDERATIONS: Compliance teams should review whether the Children's Privacy Policy referenced in this document is current and whether age verification or screening mechanisms are implemented on NBCUniversal properties that could attract underage users. The email contact mechanism for parental deletion requests should have a defined response timeline consistent with COPPA requirements.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC is the primary enforcement authority for COPPA, which governs collection of personal information from children under 13 in the United States.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Peacock Privacy Policy
Entity
Peacock
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-007985
Document ID
CA-D-00387
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2cdc229ac08b3e081699897076910c614c6ae52dd1b1a617b092af586772d616
Analysis generated
May 7, 2026 15:46 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Peacock
Document: Peacock Privacy Policy
Record ID: CA-P-007985
Captured: 2026-05-07 15:46:16 UTC
SHA-256: 2cdc229ac08b3e08…
URL: https://conductatlas.com/platform/peacock/peacock-privacy-policy/childrens-privacy-and-age-thresholds/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Peacock's Children's Privacy and Age Thresholds clause do?

The policy relies on a knowledge-based trigger for child data protections in the U.S. ('actual knowledge'), which is the COPPA standard, but does not describe what age verification measures are in place to identify underage users before data collection begins.

How does this clause affect you?

Parents of children under 13 in the U.S. or under 16 in the EU who have used NBCUniversal services can contact privacy@nbcuni.com to request deletion of their child's personal data, but the policy does not specify what proactive safeguards prevent collection before parental consent is obtained.

Is ConductAtlas affiliated with Peacock?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Peacock.