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This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
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The right to withdraw your consent, where processing of Personal Data is based on your consent
If you want to see what information we have collected about you, you can request a copy of your data in the Data & Privacy section of your User Settings. You should receive your data packet within 30 days.
If GitHub detects the GPC signal from your device, GitHub will not share your data (we do not sell your data).
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"You can withdraw your data sharing consent at any time via Membership Hub (https://cloud.ouraring.com/profile) or from the settings menu on the Services.Excerpt from Oura's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “You can withdraw your data sharing consent at any time via Membership Hub (https://cloud.ouraring.com/profile) or from the settings menu on the Services.”
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
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