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This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
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The right to request restriction of processing of Personal Data or object to processing of Personal Data carried out pursuant to (i) a legitimate interest...or (ii) performance of a task in the public interest
the right to restrict our processing of your personal data in certain circumstances.
Right to withdraw consent. Withdrawing consent does not affect the lawfulness of processing based on consent before withdrawal.
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"You have the right to request that we restrict processing some types of personal data under certain circumstances. For example, if you contest the accuracy of your data, you can make a restriction request...Excerpt from Oura's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The clause states: “You have the right to request that we restrict processing some types of personal data under certain circumstances. For example, if you contest the accuracy of your data, you can make a restriction request...”
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
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