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This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
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You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
the right to object to processing of your personal data, including profiling conducted on grounds of public or legitimate interest.
The right to request restriction of processing of Personal Data or object to processing of Personal Data carried out pursuant to (i) a legitimate interest...or (ii) performance of a task in the public interest
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"You have the right to object to or opt out of the processing of your personal data under certain circumstances. In the event that we do not have legitimate grounds to continue processing...we will no longer process your personal data.Excerpt from Oura's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The clause states: “You have the right to object to or opt out of the processing of your personal data under certain circumstances. In the event that we do not have legitimate grounds to continue processing...we will no longer process your personal data.”
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
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