This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
View change record →How other platforms handle this
Depending on your location of residence, you may have the right to appeal our response to your request. In such circumstances, we will inform you of the right to appeal and the appeal process.
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
to object to profiling activities based on our own legitimate interests
"If we decide not to take action in response to your request, you may submit an appeal by sending an email to dataprotection@ouraring.com and mark your request as an "Appeal."Excerpt from Oura's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “If we decide not to take action in response to your request, you may submit an appeal by sending an email to dataprotection@ouraring.com and mark your request as an "Appeal."”
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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