This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy discloses that Oura Advisor, an AI assistant, processes text and information you submit to provide personalized wellness guidance. The policy now explicitly states that third-party integrations may include LLM providers, meaning your health data could be shared with language model services. The policy removed prior language stating Oura would notify users if it received government requests for data access, which may reduce transparency about law enforcement inquiries. You can disconnect third-party integrations at any time, but you should review each third party's privacy policy before authorizing a connection and exercise deletion rights directly with third parties if needed.
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You have the right to request the deletion or restriction of your Data, as permitted by law.
The right to request that we delete personal information that we have collected about you.
"You have the right to request erasure of your personal information, subject to certain exceptions, such as when we have a legal obligation to retain the data in question.Excerpt from Oura's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “You have the right to request erasure of your personal information, subject to certain exceptions, such as when we have a legal obligation to retain the data in question.”
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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