This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
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These choices do not apply to certain informational communications including important information and documentation relating to your account.
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"Participation in any research study is voluntary. Before enrolling in a study, you will be required to review and sign an informed consent form ("ICF") provided by the Research Sponsor.Excerpt from Oura's Privacy Policy
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The clause states: “Participation in any research study is voluntary. Before enrolling in a study, you will be required to review and sign an informed consent form ("ICF") provided by the Research Sponsor.”
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