This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Personal data processing — including inferences about health status — occurs as part of ordinary Service use, meaning using the Services necessarily involves this processing.
Interpretive note: The excerpt uses 'such as', indicating the listed insight categories are illustrative rather than exhaustive. The canonical claim reflects this by including 'other inferences about health status' as stated in the excerpt.
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
View change record →When you use Oura's Services, your personal data is processed to generate personalized insights about your readiness, sleep, activity, and other inferences about your health status.
How other platforms handle this
we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.
We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.
"We process personal data when you use our Services, such as to provide you with personalized insights about your readiness, sleep, activity, and other inferences about your health status.Excerpt from Oura's Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Personal data processing — including inferences about health status — occurs as part of ordinary Service use, meaning using the Services necessarily involves this processing.
When you use Oura's Services, your personal data is processed to generate personalized insights about your readiness, sleep, activity, and other inferences about your health status.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Oura.