This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The prohibition on selling or renting and the limitation of sharing to trusted partners for defined purposes constrains how Oura may distribute personal data.
Interpretive note: The canonical claim contains two independent propositions joined in the excerpt. The primary proposition is the prohibition on selling or renting; the sharing limitation is a closely related second proposition retained because the evidence span covers both and they are not fully separable in the verbatim language.
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
View change record →Your personal information will not be sold or rented by Oura, and your personal data will be shared only with certain trusted service providers and partners for service-related purposes.
How other platforms handle this
Under Section 1798.83, Ancestry currently does not share any Personal Information with third parties for their own direct marketing purposes.
Your personal information may be transferred to countries other than where you live, such as, for example, to our servers in the US.
we also transfer personal information to all other countries in which Adobe or its affiliates, providers, and partners operate. We carry out these transfers in compliance with applicable laws – for example, by putting data transfer agreements in place...
"Oura does not sell or rent your personal information, and only shares your personal data with certain trusted service providers and partners so that we can provide and improve our services...Excerpt from Oura's Privacy Policy
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The prohibition on selling or renting and the limitation of sharing to trusted partners for defined purposes constrains how Oura may distribute personal data.
Your personal information will not be sold or rented by Oura, and your personal data will be shared only with certain trusted service providers and partners for service-related purposes.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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