This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
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To the extent that the rules or terms of those promotions concerning the treatment of your personal information conflict with this Privacy Policy, the rules of those promotions will control.
Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.
To the extent that any provisions in the Business Terms of Service conflict with these Terms, the Business Terms of Service shall govern to the extent of the conflict.
"To the extent there is a conflict between this Privacy Policy and the ICF with respect to research data collected in connection with a study, the terms of the ICF and study protocol will govern that research data processing.Excerpt from Oura's Privacy Policy
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The clause states: “To the extent there is a conflict between this Privacy Policy and the ICF with respect to research data collected in connection with a study, the terms of the ICF and study protocol will govern that research data processing.”
ConductAtlas has identified this type of provision across 298 platforms. See the full comparison.
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