This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes jurisdictional and organizational scope for data processing responsibilities. By identifying multiple legal entities within the Oura corporate structure as data processors, it clarifies which organizations are bound by the stated privacy obligations and subject to the policy's terms.
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
View change record →Users operating Oura services engage with a multi-entity corporate structure where personal data processing occurs across Oura Health Oy, Ouraring Inc., and their subsidiaries. The provision establishes that privacy obligations stated in the policy apply uniformly across all identified corporate entities and all service access points (websites, mobile applications, web platforms, and other services).
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"This Policy applies to processing of personal data by Oura Health Oy and Ouraring Inc. and its subsidiaries (collectively, "Oura") when you visit our web properties ("Sites"); use the Oura Ring with the Oura App, Oura on the Web, or use other Oura services ("Services").— Excerpt from Oura's Oura Privacy Policy
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The clause establishes jurisdictional and organizational scope for data processing responsibilities. By identifying multiple legal entities within the Oura corporate structure as data processors, it clarifies which organizations are bound by the stated privacy obligations and subject to the policy's terms.
Users operating Oura services engage with a multi-entity corporate structure where personal data processing occurs across Oura Health Oy, Ouraring Inc., and their subsidiaries. The provision establishes that privacy obligations stated in the policy apply uniformly across all identified corporate entities and all service access points (websites, mobile applications, web platforms, and other services).
ConductAtlas has identified this type of provision across 85 platforms. See the full comparison.
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