Okta · Okta Privacy Policy · View original document ↗

Data Sharing with Advertising and Analytics Partners

High severity Uncommon · 13 of 325 platforms
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Document Record

What it is

Okta shares your personal data with third-party advertising companies who use it to show you targeted ads for Okta's products. This sharing happens in addition to sharing with service providers who help run Okta's operations.

This analysis describes what Okta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Sharing personal data with advertising partners for behavioral targeting goes beyond what most users expect from an enterprise identity security company, and under CPRA this constitutes 'sharing' that triggers an opt-out right even if no money changes hands.

Consumer impact (what this means for users)

Your name, email, device identifiers, and browsing behavior on Okta's website may be shared with advertising partners like Google and Adobe for targeted ad campaigns, meaning your data flows to additional third parties beyond Okta's core service providers.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit Okta's OneTrust privacy portal, select 'Opt-Out of Sale or Sharing of Personal Information,' complete the verification steps, and submit your request. You can also enable the Global Privacy Control (GPC) in your browser to automatically signal opt-out.

How other platforms handle this

Zoom Medium

Zoom may share personal data with third-party advertising partners and analytics providers to deliver targeted advertising and measure the effectiveness of advertising campaigns. This may include sharing identifiers, device information, and behavioral data with partners such as advertising networks.

Calendly Medium

We may share personal information with third-party advertising partners and analytics providers to help us understand how our services are used and to serve relevant advertising. These third parties may use cookies, pixel tags, and similar tracking technologies to collect information about your use ...

Spotify Medium

We receive some of the data mentioned above from third parties. The below table describes the categories of those third parties. If you connect your Spotify account to a third party application, service or device, we may collect and use information from them. This collection is to make the integrati...

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▸ View Original Clause Language DOCUMENT RECORD
"
We may share your personal information with third-party business partners, vendors, and service providers who perform services on our behalf, such as web hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services. We may also share your personal information with advertising partners to provide you with advertisements about our products and services that may be of interest to you.

— Excerpt from Okta's Okta Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY FRAMEWORK: This provision implicates CPRA §1798.120 (right to opt out of sharing for cross-context behavioral advertising), GDPR Art. 6(1)(a) and (f) (lawful basis for sharing with advertising partners, which typically requires consent or a balancing legitimate interest test under EDPB guidance), ePrivacy Directive cookie consent rules, and FTC Act Section 5 (deceptive practices if sharing is not adequately disclosed). The California Privacy Protection Agency, EU DPAs, and FTC hold enforcement authority. (2)

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over unfair and deceptive data sharing practices under Section 5 of the FTC Act, including inadequate disclosure of behavioral advertising data flows.
    File a complaint →
  • State AG
    California's Privacy Protection Agency and California Attorney General enforce CPRA opt-out of sharing rights; other State AGs enforce state consumer protection laws regarding data sharing disclosures.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Okta Privacy Policy
Entity
Okta
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 7, 2026
Record ID
CA-P-005529
Document ID
CA-D-00690
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
80aa61f0c06f7e345bb052a2292aeac3d42aff41435e9495eff3eb4f4619898c
Analysis generated
May 7, 2026 21:13 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Okta
Document: Okta Privacy Policy
Record ID: CA-P-005529
Captured: 2026-05-07 21:13:06 UTC
SHA-256: 80aa61f0c06f7e34…
URL: https://conductatlas.com/platform/okta/okta-privacy-policy/data-sharing-with-advertising-and-analytics-partners/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Okta's Data Sharing with Advertising and Analytics Partners clause do?

Sharing personal data with advertising partners for behavioral targeting goes beyond what most users expect from an enterprise identity security company, and under CPRA this constitutes 'sharing' that triggers an opt-out right even if no money changes hands.

How does this clause affect you?

Your name, email, device identifiers, and browsing behavior on Okta's website may be shared with advertising partners like Google and Adobe for targeted ad campaigns, meaning your data flows to additional third parties beyond Okta's core service providers.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 13 platforms. See the full comparison.

Is ConductAtlas affiliated with Okta?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Okta.