Okta · Okta Privacy Policy · View original document ↗

Use of advertising cookies for marketing targeting

Medium severity High confidence Explicitdocumentlanguage Common · 300 of 352 platforms
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This analysis describes what Okta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Okta's use of targeting and advertising cookies means user activity is being used for commercial marketing purposes, not solely for service functionality.

Interpretive note: The excerpt also references tracking activity over time and across different channels, which is a distinct effect recorded in omitted_material rather than merged into the canonical claim.

Consumer impact (what this means for users)

Okta's use of these cookies permits Okta to track activity for marketing purposes across web channels.

How other platforms handle this

GitHub Medium

We may use online analytics products that use cookies to help us analyze how de-identified users use our Services and to enhance your experience... We may also employ third-party Cookies to gather data for interest-based advertising.

Cerebras Medium

We, or vendors we engage, may automatically collect information about your use of our website or services through cookies and similar technologies. This may include navigational and network-related activity...

Baseten Medium

These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor.

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▸ View Original Clause Language DOCUMENT RECORD
"
We use targeting and advertising cookies to help us understand our marketing efforts and to reach potential customers across the web...track your activity overtime and across different channels

— Excerpt from Okta's Okta Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Okta Privacy Policy
Entity
Okta
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-056670
Document ID
CA-D-00690
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2c41898c161e33c56a4d696c23462f40793f348428c982d661e3c8a2a0ceec19
Analysis generated
May 10, 2026 08:45 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Okta
Document: Okta Privacy Policy
Record ID: CA-P-056670
Captured: 2026-05-10 08:45:28 UTC
SHA-256: 2c41898c161e33c5…
URL: https://conductatlas.com/platform/okta/okta-privacy-policy/provision/CA-P-056670/use-of-advertising-cookies-for-marketing-targeting/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Okta's Use of advertising cookies for marketing targeting clause do?

Okta's use of targeting and advertising cookies means user activity is being used for commercial marketing purposes, not solely for service functionality.

How does this clause affect you?

Okta's use of these cookies permits Okta to track activity for marketing purposes across web channels.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 300 platforms. See the full comparison.

Is ConductAtlas affiliated with Okta?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Okta.