Noom says its service is not for children under 13 and will delete any data it discovers was collected from a child under that age.
This analysis describes what Noom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Given the health-focused and potentially sensitive nature of Noom's data collection, clear age restrictions and COPPA compliance are important protections for minors.
Noom's policy establishes that users must be at least 13 to use the service, and commits to deleting data if a user is discovered to be under that age. Parents who believe their child has created a Noom account can contact Noom to request data deletion.
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The Service is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your cons...
enableGpcSdk: true, gpcSetting: { privacyPolicyLink: '/Privacy-Security-Policy-a-282.html' }
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"Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information as soon as possible.— Excerpt from Noom's Noom Privacy Policy
REGULATORY LANDSCAPE: COPPA (Children's Online Privacy Protection Act) prohibits online services from collecting personal information from children under 13 without verifiable parental consent; the FTC enforces COPPA and has taken action against health and wellness platforms for inadvertent collection of children's data; the policy's reliance on a declaratory age restriction without describing a verification mechanism may not fully satisfy COPPA's requirements in practice. GOVERNANCE EXPOSURE: Low for typical user populations, but medium if the platform is accessible to users who may falsely attest to age; health data collection from minors creates heightened exposure under both COPPA and state minor privacy laws. JURISDICTION FLAGS: Federal (COPPA, enforced by FTC); California (CPRA and California Age-Appropriate Design Code may impose additional obligations for services accessible to minors); other US states with emerging children's online privacy laws. CONTRACT AND VENDOR IMPLICATIONS: Noom's age verification and parental consent mechanisms (or absence thereof) should be reviewed in the context of COPPA compliance obligations; vendor agreements with advertising partners should confirm that data from users identified as under 13 is not used for advertising targeting. COMPLIANCE CONSIDERATIONS: Compliance teams should confirm the adequacy of Noom's age verification or screening mechanisms under COPPA standards; the deletion process for data discovered to belong to a child under 13 should be documented and tested; particular care is warranted given that Noom collects health data, which is especially sensitive in the context of minors.
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Given the health-focused and potentially sensitive nature of Noom's data collection, clear age restrictions and COPPA compliance are important protections for minors.
Noom's policy establishes that users must be at least 13 to use the service, and commits to deleting data if a user is discovered to be under that age. Parents who believe their child has created a Noom account can contact Noom to request data deletion.
ConductAtlas has identified this type of provision across 26 platforms. See the full comparison.
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