Noom · Noom Privacy Policy · View original document ↗

Children's Privacy

Low severity High confidence Explicitdocumentlanguage Uncommon · 20 of 325 platforms
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Document Record

What it is

Noom says its service is not for children under 13 and will delete any data it discovers was collected from a child under that age.

This analysis describes what Noom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes Noom's operational compliance framework with the Children's Online Privacy Protection Act (COPPA) and similar children's privacy regulations. The clause documents the company's age-restriction policy and deletion procedure for inadvertently collected data from protected users.

Consumer impact (what this means for users)

Noom's policy establishes that users must be at least 13 to use the service, and commits to deleting data if a user is discovered to be under that age. Parents who believe their child has created a Noom account can contact Noom to request data deletion.

How other platforms handle this

Walmart Medium

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without parental consent. California residents between 13 and 15 years of age may opt in to the sale or sharing of their personal information, but we will not se...

TikTok Medium

Information You Provide may include sensitive personal information, as defined under applicable state privacy laws. We process such information in accordance with applicable law, such as to provide the Services and other permitted purposes under state privacy laws, like the California Consumer Priva...

Best Buy Medium

Depending on where you live, you may have certain rights regarding your personal information. These rights may include the right to know what personal information we have collected about you, the right to delete your personal information, the right to correct inaccurate personal information, the rig...

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▸ View Original Clause Language DOCUMENT RECORD
"
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information as soon as possible.

— Excerpt from Noom's Noom Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: COPPA (Children's Online Privacy Protection Act) prohibits online services from collecting personal information from children under 13 without verifiable parental consent; the FTC enforces COPPA and has taken action against health and wellness platforms for inadvertent collection of children's data; the policy's reliance on a declaratory age restriction without describing a verification mechanism may not fully satisfy COPPA's requirements in practice. GOVERNANCE EXPOSURE: Low for typical user populations, but medium if the platform is accessible to users who may falsely attest to age; health data collection from minors creates heightened exposure under both COPPA and state minor privacy laws. JURISDICTION FLAGS: Federal (COPPA, enforced by FTC); California (CPRA and California Age-Appropriate Design Code may impose additional obligations for services accessible to minors); other US states with emerging children's online privacy laws. CONTRACT AND VENDOR IMPLICATIONS: Noom's age verification and parental consent mechanisms (or absence thereof) should be reviewed in the context of COPPA compliance obligations; vendor agreements with advertising partners should confirm that data from users identified as under 13 is not used for advertising targeting. COMPLIANCE CONSIDERATIONS: Compliance teams should confirm the adequacy of Noom's age verification or screening mechanisms under COPPA standards; the deletion process for data discovered to belong to a child under 13 should be documented and tested; particular care is warranted given that Noom collects health data, which is especially sensitive in the context of minors.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC enforces COPPA and has authority over children's privacy practices by consumer app operators.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
HIPAA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Noom Privacy Policy
Entity
Noom
Document last updated
May 5, 2026
Tracking information
First tracked
April 28, 2026
Last verified
May 10, 2026
Record ID
CA-P-009791
Document ID
CA-D-00397
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
05252f553ca6864667d2e582f332534d7ecc993e8e01284deda5add6a0607bb0
Analysis generated
April 28, 2026 06:52 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Noom
Document: Noom Privacy Policy
Record ID: CA-P-009791
Captured: 2026-04-28 06:52:27 UTC
SHA-256: 05252f553ca68646…
URL: https://conductatlas.com/platform/noom/noom-privacy-policy/childrens-privacy/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

Other risks in this policy

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Frequently Asked Questions

What does Noom's Children's Privacy clause do?

This provision establishes Noom's operational compliance framework with the Children's Online Privacy Protection Act (COPPA) and similar children's privacy regulations. The clause documents the company's age-restriction policy and deletion procedure for inadvertently collected data from protected users.

How does this clause affect you?

Noom's policy establishes that users must be at least 13 to use the service, and commits to deleting data if a user is discovered to be under that age. Parents who believe their child has created a Noom account can contact Noom to request data deletion.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 20 platforms. See the full comparison.

Is ConductAtlas affiliated with Noom?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Noom.