California users have specific legal rights under CPRA to access, delete, correct, and limit how their personal and sensitive information is used, including the right to opt out of data sharing for advertising.
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This provision establishes Noom's operational obligations under the California Consumer Privacy Rights Act (CPRA) to honor specific data subject access and control requests from California residents, which requires implementation of request processing procedures and compliance mechanisms.
If you live in California, you can exercise legally enforceable rights to access, delete, or correct your data, and to opt out of Noom sharing your information with advertising partners. These rights are actionable today and can be exercised by contacting Noom directly.
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"If you are a California resident, you have the right to know what personal information we collect, use, disclose, and sell; the right to delete your personal information; the right to opt-out of the sale or sharing of your personal information; the right to correct inaccurate personal information; and the right to limit the use and disclosure of sensitive personal information.— Excerpt from Noom's Noom Privacy Policy
REGULATORY LANDSCAPE: CPRA (which amended CCPA) grants California residents the enumerated rights described in this provision; the California Privacy Protection Agency (CPPA) and California AG jointly enforce CPRA; sensitive personal information, which includes health data, precise geolocation, and certain other categories collected by Noom, may be subject to additional restrictions on use and disclosure beyond what applies to general personal information. GOVERNANCE EXPOSURE: Medium. Noom's disclosure of California rights is required by CPRA and its inclusion is a compliance positive; however, the operational implementation of these rights (response timelines, verification procedures, and opt-out mechanisms) must meet statutory requirements, and failure to honor requests within the required 45-day window can result in enforcement action by the CPPA or California AG. JURISDICTION FLAGS: Applicable exclusively to California residents; however, the rights framework established for California users may create pressure to extend similar rights to users in other states with comprehensive privacy laws (Colorado, Connecticut, Virginia, Texas, and others). CONTRACT AND VENDOR IMPLICATIONS: Service providers and contractors who receive California resident data from Noom must be bound by CPRA-compliant data processing agreements restricting their use of data to the specified business purpose; Noom must ensure downstream vendors honor deletion and opt-out requests passed through from California users. COMPLIANCE CONSIDERATIONS: Compliance teams should confirm that Noom's internal processes for responding to CPRA requests meet the 45-day statutory response window; the opt-out mechanism for sale and sharing of personal information should be reviewed for accessibility and functionality; records of CPRA request responses should be maintained to demonstrate compliance in the event of a regulatory inquiry.
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This provision establishes Noom's operational obligations under the California Consumer Privacy Rights Act (CPRA) to honor specific data subject access and control requests from California residents, which requires implementation of request processing procedures and compliance mechanisms.
If you live in California, you can exercise legally enforceable rights to access, delete, or correct your data, and to opt out of Noom sharing your information with advertising partners. These rights are actionable today and can be exercised by contacting Noom directly.
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