Nintendo Privacy Policy

This is Nintendo's official privacy policy explaining what personal information Nintendo collects when you use Nintendo websites, the Nintendo Switch console, Nintendo Switch Online, and the Nintendo eShop. The most important thing to know is that Nintendo collects detailed gameplay data — including what games you play, how long you play, and your friend activity — and may share this information with third-party game developers and advertising partners. If you are a parent, you should review Nintendo's parental controls and child account settings, as accounts for children under 13 are subject to special parental consent requirements.

This document is Nintendo of America's privacy policy governing the collection, use, and disclosure of personal information from users of Nintendo's websites, online services, Nintendo Switch Online, and related platforms, with legal basis rooted in consent, contractual necessity, and legitimate interests under applicable US and international frameworks. The policy creates obligations for Nintendo to provide notice of data practices, offer opt-out mechanisms for certain data uses, and comply with children's privacy protections under COPPA, while users are subject to data collection across gameplay, device identifiers, location, purchase history, and behavioral analytics. A notable provision is the broad collection of gameplay data including play history, friend lists, and in-game behavior shared with third-party developers, as well as the use of precise geolocation and device sensor data without a clearly scoped retention limitation. The policy engages COPPA (children under 13), CCPA/CPRA for California residents, and references alignment with GDPR principles for international users; material compliance considerations include the adequacy of parental consent mechanisms for child accounts, the scope of third-party data sharing with game publishers, and the sufficiency of opt-out disclosures for targeted advertising under CCPA §1798.120.