This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the scope and categories of third parties with whom Netflix shares user personal information in the course of service operations, defining the institutional framework for data transfers beyond Netflix's direct control.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →Users' personal information may be shared with multiple categories of external entities—service providers, advertising partners, and content development collaborators—for purposes enumerated in the clause. The terms apply as written upon continued use of the service.
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"We disclose personal information to other companies that help us provide or improve the Netflix service. These service providers may receive your personal information to provide customer support, marketing (email, mobile push notifications, social media, and online advertising), payment processing, fraud prevention, and analytics services. We may also disclose personal information to advertising partners, other companies, and individuals that help us assess, develop, fund, or provide content, games, or other services related to the Netflix service.— Excerpt from Netflix's Netflix Privacy Statement
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The provision establishes the scope and categories of third parties with whom Netflix shares user personal information in the course of service operations, defining the institutional framework for data transfers beyond Netflix's direct control.
Users' personal information may be shared with multiple categories of external entities—service providers, advertising partners, and content development collaborators—for purposes enumerated in the clause. The terms apply as written upon continued use of the service.
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