This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Netflix's operational practice of monetizing user data through advertising partnerships. It defines the scope and categories of information that may be transferred to third parties for advertising targeting and measurement.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →Users' identifiers, usage patterns, location data, and derived inferences are authorized to be disclosed to advertising partners under this clause. The terms establish this data sharing as a permitted practice upon continued service use.
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"We may sell or share (as those terms are defined under applicable law) the following categories of personal information about you with third parties for cross-context behavioral advertising: Identifiers (such as name, email address, and other identifiers described above); Internet or other electronic network activity information (such as usage information described above); Geolocation data; and Inference data. We sell or share this personal information to advertising partners.— Excerpt from Netflix's Netflix Privacy Statement
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This provision establishes Netflix's operational practice of monetizing user data through advertising partnerships. It defines the scope and categories of information that may be transferred to third parties for advertising targeting and measurement.
Users' identifiers, usage patterns, location data, and derived inferences are authorized to be disclosed to advertising partners under this clause. The terms establish this data sharing as a permitted practice upon continued service use.
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