What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.netflix.com/account/privacy', 'difficulty': 'EASY', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': "Log into your Netflix account, go to Account > Privacy and Data Settings, and select 'Do Not Sell or Share My Personal Information' to opt out of data sharing with advertising partners.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has authority over deceptive and unfair data sharing practices under Section 5 of the FTC Act, and this provision involves sharing consumer personal information with third-party advertisers.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': 'California AG and CPPA, as well as AGs in Virginia, Colorado, Connecticut, Texas, and Oregon, have enforcement authority over violations of state privacy laws including opt-out of sale/sharing rights.', 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Sale and Sharing of Personal Information for Advertising clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Sale and Sharing of Personal Information for Advertising — Netflix

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What it is

Netflix shares your personal data — including your identity, viewing habits, location, and device activity — with advertising companies to show you targeted ads, and this legally counts as 'selling' your data under California law.

Consumer impact (what this means for users)

Netflix shares identifiers, viewing/usage activity, geolocation data, and inferred personal characteristics with advertising partners for cross-context behavioural advertising, which constitutes a legal 'sale' or 'sharing' of your personal information under CCPA — triggering your right to opt out.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Log into your Netflix account, go to Account > Privacy and Data Settings, and select 'Do Not Sell or Share My Personal Information' to opt out of data sharing with advertising partners.

Cross-platform context

See how other platforms handle Sale and Sharing of Personal Information for Advertising and similar clauses.

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Why it matters (compliance & risk perspective)

This provision directly affects your privacy because your viewing behaviour, location, and identity are being monetised through sharing with third-party advertisers, and you have a legal right to stop this.

View original clause language

We may sell or share (as those terms are defined under applicable law) the following categories of personal information about you with third parties for cross-context behavioral advertising: Identifiers (such as name, email address, and other identifiers described above); Internet or other electronic network activity information (such as usage information described above); Geolocation data; and Inference data. We sell or share this personal information to advertising partners.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: This provision directly implicates CCPA/CPRA §§1798.120 (right to opt-out of sale), 1798.121 (right to limit use of sensitive personal information), 1798.135 (opt-out mechanism requirements including GPC), and 1798.140(ad)(1) (definition of 'sale' and 'share'). It also engages GDPR Art. 6(1)(a) (consent as lawful basis for advertising processing) and Art. 21 (right to object). Enforcement authorities: California AG, California Privacy Protection Agency (CPPA), and EU/EEA national supervisory authorities. (2)

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Applicable agencies

FTC

The FTC has authority over deceptive and unfair data sharing practices under Section 5 of the FTC Act, and this provision involves sharing consumer personal information with third-party advertisers.
File a complaint →
State AG

California AG and CPPA, as well as AGs in Virginia, Colorado, Connecticut, Texas, and Oregon, have enforcement authority over violations of state privacy laws including opt-out of sale/sharing rights.
File a complaint →

Provision details

Document information

Document

Netflix Privacy Statement

Entity

Netflix

Document last updated

April 29, 2026

Tracking information

First tracked

April 28, 2026

Last verified

April 28, 2026

Record ID

CA-P-003911

Document ID

CA-D-00039

Evidence Provenance

Source URL

https://help.netflix.com/legal/privacy

Wayback Machine

View archived versions →

SHA-256

d27224424a6bddb6d5dc00d988f6cb15e4333093145ecdff869901320f146dfb

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Netflix | Document: Netflix Privacy Statement | Record: CA-P-003911
Captured: 2026-04-28 08:58:31 UTC | SHA-256: d27224424a6bddb6…
URL: https://conductatlas.com/platform/netflix/netflix-privacy-statement/sale-and-sharing-of-personal-information-for-advertising/
Accessed: May 2, 2026

Classification

Severity

High

Sale and Sharing of Personal Information for Advertising