This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Netflix's compliance framework for children's data protection under applicable regulations such as COPPA. The clause defines Netflix's operational approach to age-gating and data retention practices for the under-13 population.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →For users under 13, the terms restrict Netflix's collection of personal information without parental consent and establish a deletion obligation upon discovery of inadvertent collection. Parents or guardians of children under 13 retain responsibility for consenting to any data collection that occurs.
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"The Netflix service is a general audience service and is not directed to children under the age of 13. We do not knowingly collect personal information from children under the age of 13 without parental consent. If we learn that we have inadvertently collected personal information from a child under 13 years of age, we will take steps to delete the information as soon as possible.— Excerpt from Netflix's Netflix Privacy Statement
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes Netflix's compliance framework for children's data protection under applicable regulations such as COPPA. The clause defines Netflix's operational approach to age-gating and data retention practices for the under-13 population.
For users under 13, the terms restrict Netflix's collection of personal information without parental consent and establish a deletion obligation upon discovery of inadvertent collection. Parents or guardians of children under 13 retain responsibility for consenting to any data collection that occurs.
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