Netflix says its service is not for children under 13 and claims not to knowingly collect their data without parental consent — but it does not explain how it detects or prevents under-13 users from accessing the platform.
Parents should be aware that Netflix relies on self-reported age information and does not appear to implement technical age-verification, meaning children under 13 could access the service and have their data collected without parental consent in violation of COPPA.
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Compare across platforms →Without robust age-verification mechanisms, Netflix's reliance on a 'not knowingly collected' standard may be insufficient to protect minors from data collection, particularly given the availability of children's content profiles on the platform.
(1) REGULATORY FRAMEWORK: Children's Online Privacy Protection Act (COPPA, 15 U.S.C. §6501 et seq.) and FTC COPPA Rule (16 CFR Part 312) require verifiable parental consent before collecting personal information from children under 13. GDPR Art. 8 sets age of digital consent at 16 (or lower as set by member states, minimum 13) for information society services. UK Age Appropriate Design Code (Children's Code) imposes additional obligations for services likely to be accessed by children. CCPA/CPRA §1798.120(d) requires opt-in consent for sale of data of consumers under 16. (2)
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