Netflix confirms it sells or shares your identifiers, viewing activity, behavioral data, and inferences about you with advertisers, ad networks, and analytics companies, primarily for targeted advertising purposes.
This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational scope and recipient categories for Netflix's sale and sharing of personal information under state privacy law definitions. It specifies which data categories are subject to these transfers and identifies the functional classes of third parties receiving such information.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →Your viewing history, identifiers, and inferred interests may be shared with advertising technology companies and social media platforms for targeted advertising, even if you do not use an ad-supported Netflix plan. US residents in states with applicable privacy laws can opt out of this sharing.
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we do not use or disclose sensitive personal information other than for business purposes for which you cannot opt out under the CCPA.
"We sell or share (as those terms are defined under applicable US state privacy laws) the following categories of personal information to/with advertising technology companies, advertising networks, social media companies and other advertising-related companies, as well as analytics companies: identifiers, commercial information, internet or other electronic network activity information, and inferences drawn from these categories of personal information to create a profile about you.Excerpt from Netflix's Privacy Statement
REGULATORY LANDSCAPE: This provision directly engages the California Consumer Privacy Act as amended by CPRA, which requires businesses to disclose the sale and sharing of personal information and provide consumers with a right to opt …
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This clause establishes the operational scope and recipient categories for Netflix's sale and sharing of personal information under state privacy law definitions. It specifies which data categories are subject to these transfers and identifies the functional classes of third parties receiving such information.
Your viewing history, identifiers, and inferred interests may be shared with advertising technology companies and social media platforms for targeted advertising, even if you do not use an ad-supported Netflix plan. US residents in states with applicable privacy laws can opt out of this sharing.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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