inferences we make about you or your household based on data we collect from or about you (such as the types of ads you or your household prefer to see), and information provided by Advertising Companies (such as your demographic information, likely interests they have collected or inferred from your interactions and purchases through their own and other websites and apps).
Household-level profiling means data about one person in your home may be used to make assumptions about and target ads to other people who share your account or network, without their individual consent.
Netflix collects a wide range of personal data including your full viewing history, voice inputs and transcripts, device identifiers across your home network, and behavioral advertising profiles built from your activity on third-party websites and apps outside of Netflix. Netflix shares this data with external Advertising Companies and service providers, and makes inferences about your household's preferences — meaning data collected about one person on your network may influence how others are profiled. You can opt out of behavioral advertising and the sale or sharing of your personal information by visiting your Netflix account settings or navigating to netflix.com/adchoices.