“To support advertisements including to provide, analyze, administer, enhance, optimize, select, deliver and measure advertisements...Some of our advertisements may be Behavioral Advertisements.”
This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause discloses that Netflix's advertising data use extends across the full advertising lifecycle, and that the resulting advertisements may be behaviorally targeted, affecting the nature of ads users receive.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs (including transcripts and recordings) when using voice-related features, and clarifies that it collects inferences about user and household ad preferences based on data it gathers. The policy also states that Netflix collects information on advertiser websites and apps, and that it receives demographic and interest data from advertising companies based on their own and other websites and apps. These disclosures expand transparency about data collection practices that may have been previously implied but are now stated explicitly. You can review Netflix's full privacy statement and adjust your account settings to control advertising preferences through your account settings.
View change record →Readers should be aware that Netflix uses collected data across multiple advertising functions and that some advertisements they see may be Behavioral Advertisements.
How other platforms handle this
We use and combine the information you provide us and information about you that we collect automatically and receive from other sources... and combine it with information about the behavior of other users to make sure that your use of the Service is customized to your needs.
We process your data for necessary purposes as described in the main Policy, and for secondary purposes. We use both human and automated means to process your data.
Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities
"To support advertisements including to provide, analyze, administer, enhance, optimize, select, deliver and measure advertisements...Some of our advertisements may be Behavioral Advertisements.Excerpt from Netflix's Privacy Statement
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The clause discloses that Netflix's advertising data use extends across the full advertising lifecycle, and that the resulting advertisements may be behaviorally targeted, affecting the nature of ads users receive.
Readers should be aware that Netflix uses collected data across multiple advertising functions and that some advertisements they see may be Behavioral Advertisements.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Netflix.