“An option to opt out is not provided in a Kids profile because we do not engage in Behavioral Advertising on Kids profiles.”
This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes that children using Kids profiles are categorically excluded from Behavioral Advertising by Netflix, removing the need for an opt-out mechanism in that context.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs (including transcripts and recordings) when using voice-related features, and clarifies that it collects inferences about user and household ad preferences based on data it gathers. The policy also states that Netflix collects information on advertiser websites and apps, and that it receives demographic and interest data from advertising companies based on their own and other websites and apps. These disclosures expand transparency about data collection practices that may have been previously implied but are now stated explicitly. You can review Netflix's full privacy statement and adjust your account settings to control advertising preferences through your account settings.
View change record →Readers using Kids profiles, or managing them for children, can expect that Netflix will not serve Behavioral Advertising on those profiles.
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"An option to opt out is not provided in a Kids profile because we do not engage in Behavioral Advertising on Kids profiles.Excerpt from Netflix's Privacy Statement
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The clause establishes that children using Kids profiles are categorically excluded from Behavioral Advertising by Netflix, removing the need for an opt-out mechanism in that context.
Readers using Kids profiles, or managing them for children, can expect that Netflix will not serve Behavioral Advertising on those profiles.
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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