This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy statement now explicitly discloses that Netflix collects voice inputs (including transcripts and recordings) when using voice-related features, and clarifies that it collects inferences about user and household ad preferences based on data it gathers. The policy also states that Netflix collects information on advertiser websites and apps, and that it receives demographic and interest data from advertising companies based on their own and other websites and apps. These disclosures expand transparency about data collection practices that may have been previously implied but are now stated explicitly. You can review Netflix's full privacy statement and adjust your account settings to control advertising preferences through your account settings.
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When Personal Information is no longer needed for the purposes for which it was collected, we securely delete, anonymize, or put it beyond use.
We shall promptly destroy personal information without delay when the retention period has expired or when the purpose of processing has been achieved, and the personal information is no longer necessary.
We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy or for the period legally permitted or required.
"We may de-identify personal information in a secure manner when we determine it is appropriate as part of our business operations. We take reasonable measures to maintain and use the information in a de-identified manner.Excerpt from Netflix's Privacy Statement
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The clause states: “We may de-identify personal information in a secure manner when we determine it is appropriate as part of our business operations. We take reasonable measures to maintain and use the information in a de-identified manner.”
ConductAtlas has identified this type of provision across 267 platforms. See the full comparison.
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