MyFitnessPal and its advertising and analytics partners use tracking tools including cookies and pixel tags to monitor how you use the app and website, and this tracking data may be used for targeted advertising.
This analysis describes what MyFitnessPal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Tracking technologies enable the collection of behavioral data that can be linked to your health app usage and used to build advertising profiles, extending data use beyond what you actively input into the app.
Interpretive note: The full list of third-party tracking partners and the specific data signals shared with each are not enumerated in the visible document text, limiting assessment of the complete tracking scope.
Browsing behavior within the MyFitnessPal platform, including which nutrition pages, food entries, and health content you view, may be tracked and shared with advertising partners through cookies and similar technologies.
How other platforms handle this
We and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activity, device, and interactions with our websites and products. This information is used to analyze usage patterns, improve our services, and deliver pers...
We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all c...
We and our third-party partners may use cookies, web beacons, and other tracking technologies to collect information about your use of our Services, including your browser type, pages viewed, links clicked, and the date and time of your visit.
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"We and our third-party partners use cookies, pixel tags, local storage, and other tracking technologies to collect information about your use of our Services, including your browsing behavior, device information, and interactions with our content and advertisements.— Excerpt from MyFitnessPal's MyFitnessPal Privacy Policy
REGULATORY LANDSCAPE: Use of tracking technologies for advertising engages GDPR's ePrivacy Directive requirements (and its national implementations) for EU users, which generally require prior informed consent for non-essential cookies. Under CPRA, tracking technologies that share data for cross-context behavioral advertising constitute 'sharing' and trigger opt-out rights. The FTC has issued guidance on online behavioral advertising and deceptive tracking practices. GOVERNANCE EXPOSURE: Medium. Cookie consent mechanisms for EU users must meet GDPR and ePrivacy standards, including granular consent options that do not pre-select advertising trackers. US-based tracking for advertising purposes triggers CPRA sharing opt-out rights. The involvement of third-party pixel tags and local storage expands the tracking surface beyond first-party cookies. JURISDICTION FLAGS: EU/EEA users require cookie consent banners meeting ePrivacy and GDPR standards (no pre-ticked boxes, granular categories, easy withdrawal). California users have opt-out rights under CPRA for sharing via tracking technologies. Other US state privacy laws with targeted advertising opt-out rights (Virginia, Colorado, Connecticut) may also apply. CONTRACT AND VENDOR IMPLICATIONS: Each third-party partner using pixel tags or similar technologies on MyFitnessPal properties should be identified in a cookie audit and covered by appropriate data sharing or processing agreements. Advertising technology vendors receiving tracking data from a health platform should be assessed for appropriate data use restrictions. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the cookie consent management platform (CMP) in use to verify it meets ePrivacy and GDPR standards for EU users. A cookie audit should identify all third-party trackers active on the platform, particularly those that may receive health context signals. US-focused teams should verify that the Global Privacy Control (GPC) signal is honored as required by CPRA.
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Tracking technologies enable the collection of behavioral data that can be linked to your health app usage and used to build advertising profiles, extending data use beyond what you actively input into the app.
Browsing behavior within the MyFitnessPal platform, including which nutrition pages, food entries, and health content you view, may be tracked and shared with advertising partners through cookies and similar technologies.
ConductAtlas has identified this type of provision across 8 platforms. See the full comparison.
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