MyFitnessPal shares your personal data, potentially including health and fitness information, with outside companies for advertising, marketing, and analytics purposes.
This analysis describes what MyFitnessPal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing health-related data with advertising and analytics partners extends the reach of your personal information beyond MyFitnessPal and into third-party systems where your control over that data is significantly reduced.
Interpretive note: The exact categories of third-party advertising and analytics partners and the specific data fields shared with each are not fully enumerated in the visible document, limiting precise assessment of scope.
Your fitness and dietary data may be shared with advertising and analytics companies, meaning information you log for personal health purposes could influence how you are targeted by advertisers across the broader internet.
How other platforms handle this
We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
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"We may share your information with third-party business partners, vendors, and service providers who perform services on our behalf or with whom we have partnered to offer a particular product or service, including advertising and marketing partners, analytics providers, and data enrichment services.— Excerpt from MyFitnessPal's MyFitnessPal Privacy Policy
REGULATORY LANDSCAPE: Third-party data sharing for advertising engages CCPA/CPRA's definition of 'sharing' personal information for cross-context behavioral advertising, triggering opt-out rights for California residents. Under GDPR, transfers of personal data to third-party advertising partners require a valid legal basis and, for transfers outside the EU/EEA, appropriate transfer mechanisms such as Standard Contractual Clauses. The FTC Act applies to any deceptive representations about data sharing practices. GOVERNANCE EXPOSURE: High. The combination of sensitive health data and advertising-purpose third-party sharing creates compounded regulatory exposure. California's CPRA introduced specific rules around sharing (distinct from sale) of personal information, and the California Privacy Protection Agency has indicated advertising data sharing is a priority enforcement area. JURISDICTION FLAGS: California residents have a statutory right to opt out of sharing for cross-context behavioral advertising under CPRA. EU/EEA users require a valid GDPR legal basis for each third-party recipient, and international data transfers require compliant transfer mechanisms. States including Virginia, Colorado, and Connecticut have analogous opt-out rights for targeted advertising that may apply. CONTRACT AND VENDOR IMPLICATIONS: Each advertising and analytics partner receiving MyFitnessPal user data should have a data processing agreement in place. Procurement teams evaluating MyFitnessPal as a platform should assess whether downstream data flows comply with applicable data localization and transfer rules. The breadth of the partner category (advertising, analytics, data enrichment) suggests a large vendor ecosystem warranting audit. COMPLIANCE CONSIDERATIONS: Legal teams should verify that MyFitnessPal's opt-out mechanisms for data sharing are functional, prominent, and effective across all channels (web and mobile). A review of the advertising technology stack should confirm that sensitive health data is appropriately flagged and restricted from certain programmatic advertising contexts, consistent with IAB and NAI guidelines and applicable law.
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Sharing health-related data with advertising and analytics partners extends the reach of your personal information beyond MyFitnessPal and into third-party systems where your control over that data is significantly reduced.
Your fitness and dietary data may be shared with advertising and analytics companies, meaning information you log for personal health purposes could influence how you are targeted by advertisers across the broader internet.
ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by MyFitnessPal.