If you are a California resident, you have the right to tell Mixpanel not to share your personal information with third parties for advertising purposes, and you can do this through Mixpanel's opt-out page or by email.
This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision grants California residents a specific statutory right to stop their data from being shared for behavioral advertising, and Mixpanel acknowledges that its advertising-related data sharing may qualify as 'sharing' under CCPA/CPRA.
California residents can opt out of Mixpanel sharing personal information such as identifiers and behavioral data with advertising partners by visiting mixpanel.com/optout or emailing privacy@mixpanel.com; this right exists independently of any account relationship with Mixpanel.
How other platforms handle this
To opt out of the offline disclosure of your information to third parties for these purposes, please email us at privacy@makenotion.com.
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
You can contact us in order to (1) update or correct your personally identifiable information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you...
"California residents have the right to opt-out of the sale or sharing of their personal information. To exercise this right, please visit our privacy preference center or contact us at privacy@mixpanel.com. We do not sell personal information in the traditional sense; however, sharing personal information with third parties for cross-context behavioral advertising may constitute 'sharing' under California law.Excerpt from Mixpanel's Privacy Statement
1) REGULATORY LANDSCAPE: This provision directly engages the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), specifically the right to opt out of sale or sharing of personal information for …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision grants California residents a specific statutory right to stop their data from being shared for behavioral advertising, and Mixpanel acknowledges that its advertising-related data sharing may qualify as 'sharing' under CCPA/CPRA.
California residents can opt out of Mixpanel sharing personal information such as identifiers and behavioral data with advertising partners by visiting mixpanel.com/optout or emailing privacy@mixpanel.com; this right exists independently of any account relationship with Mixpanel.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Mixpanel.