“We do not deliver personalized advertising to children whose birthdate in their Microsoft account identifies them as under 18 years of age.”
This analysis describes what Microsoft's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This restriction limits Microsoft's behavioral advertising practices for a protected age group, but its scope is bounded by whether the user has a Microsoft account with a birthdate recorded.
Interpretive note: The protection applies only to users who have a Microsoft account with a birthdate that identifies them as under 18; users under 18 without such an account, or without a birthdate recorded, may not be covered by this restriction. This scope limitation is a secondary proposition not stated in the canonical claim.
The updated privacy statement clarifies that Microsoft Copilot collects data about your interactions with Microsoft websites and apps, in addition to previously disclosed device and product usage data. The policy now states that Copilot may use your conversation history, including saved memories, to personalize your experience across Microsoft products such as Bing, Edge, and MSN. You can manage your memories and control personalization features using the settings in Microsoft Copilot at any time.
View change record →Users under 18 with a Microsoft account listing their birthdate will not be targeted with personalized advertising by Microsoft.
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We provide additional privacy and safety protections for users under 18 years of age.
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"We do not deliver personalized advertising to children whose birthdate in their Microsoft account identifies them as under 18 years of age.Excerpt from Microsoft's Privacy Statement (Legacy)
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This restriction limits Microsoft's behavioral advertising practices for a protected age group, but its scope is bounded by whether the user has a Microsoft account with a birthdate recorded.
Users under 18 with a Microsoft account listing their birthdate will not be targeted with personalized advertising by Microsoft.
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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