Microsoft Azure · Microsoft Privacy · View original document ↗

Cookies and Tracking Technologies

Medium severity High confidence Explicitdocumentlanguage Common · 78 of 343 platforms
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Document Record

What it is

Microsoft places cookies and similar tracking technologies on your device when you use its websites and services, which are used for purposes including advertising, fraud prevention, sign-in, and analyzing how you use its products.

This analysis describes what Microsoft Azure's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Cookies used for interest-based advertising track your behavior across Microsoft and third-party sites; you can manage these through your browser settings or Microsoft's cookie preference tools.

Recent Activity

This document changed recently

Medium Apr 19, 2026

Microsoft now discloses that it may contact you by phone for marketing using automated dialers and AI-generated voices if you have consented to marketing communications, which represents a new disclosure of contact method and technology type. The company has also reorganized its data retention policy to state it retains data for broader business purposes including improving products and protecting systems, while removing previous specific examples and retention criteria, making it less clear exactly how long specific types of your data will be kept. You should review your consent settings for marketing communications and verify what contact methods you have authorized, particularly if you have concerns about automated or AI-generated calls.

View change record →
Medium Apr 1, 2026

Microsoft's privacy policy now provides a less detailed explanation of how long your data is retained. Previously, the policy included specific examples, such as how long deleted emails remain in your system before final deletion, and listed criteria for deciding retention periods. Now those details are consolidated into a more general statement pointing readers to separate product documentation. This means you'll need to consult multiple documents to understand retention timelines for specific services, which reduces transparency at the point of reading the main privacy policy.

View change record →
Medium Mar 6, 2026

Microsoft's updated retention policy provides greater specificity about how long your data persists and under what conditions it is deleted. The policy now explicitly states that deleted items from OneDrive and Outlook.com may remain in Microsoft's systems for up to 30 days before permanent removal, even after you empty the Deleted Items folder. Additionally, the updated terms clarify that retention periods depend on whether you have an expectation that Microsoft will keep the data until you actively remove it, and whether automated controls exist to let you access and delete data yourself. You can review Microsoft's privacy dashboard to exercise available deletion controls and understand which services retain your data under these criteria.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
May 10, 2026
First Seen
May 22, 2026
Last Seen
This clause type exists across 3350 other provisions on other platforms.

Change history

modified Jun 26, 2026

Provision changed from empty excerpt to detailed explanation of cookie functionality including preference storage, sign-in, interest-based advertising, fraud prevention, and performance analysis.

View full change record →

Consumer impact (what this means for users)

Microsoft uses cookies for advertising and behavioral tracking in addition to essential functions like sign-in; users can manage non-essential cookie preferences through Microsoft's cookie settings tools available on its websites.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Visit Microsoft's privacy dashboard and use the cookie and advertising preference settings to manage which categories of cookies Microsoft may place on your device.

How other platforms handle this

Ledger Medium

At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.

Garmin Medium

If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...

Strava Medium

We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...

See all platforms with this clause type →

Monitoring

Microsoft Azure has changed this document before.

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▸ View Original Clause Language DOCUMENT RECORD
"
Microsoft uses cookies (small text files placed on your device) and similar technologies to provide our websites and online services and to help collect data. Cookies allow us, among other things, to store your preferences and settings, enable you to sign-in, provide interest-based advertising, combat fraud, analyze how our products perform, and fulfill other legitimate purposes.

— Excerpt from Microsoft Azure's Microsoft Privacy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: Cookie use for advertising and analytics engages the EU ePrivacy Directive (and national implementing laws), GDPR consent requirements for non-essential cookies, and emerging U.S. state requirements around opt-out signals such as Global Privacy Control. The UK ICO has published specific guidance on cookie consent. (2) GOVERNANCE EXPOSURE: Medium. The breadth of purposes for which Microsoft deploys cookies, including interest-based advertising, requires meaningful consent mechanisms under EU/UK law. Non-compliance with cookie consent requirements has been a focus of EU data protection authority enforcement actions industry-wide. (3) JURISDICTION FLAGS: EU/EEA and UK users must be offered a compliant consent choice before non-essential cookies are set. California residents have rights to opt out of sharing via cookies for targeted advertising. (4) VENDOR IMPLICATIONS: Organizations embedding Microsoft tracking or advertising technologies on their own websites must ensure their cookie consent banners cover Microsoft's cookies and that consent is obtained before those technologies are activated. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit cookie consent mechanisms on Microsoft-integrated websites, verify that non-essential cookies are not set before consent is obtained, and confirm that opt-out signals are respected as required by applicable law.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over deceptive or unfair tracking practices including cookie-based behavioral advertising by consumer-facing companies.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Microsoft Privacy
Entity
Microsoft Azure
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
May 10, 2026
Record ID
CA-P-007946
Document ID
CA-D-00018
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a67035af599dcfcefd7a22ae7c70147370fe6651cb96942500cd2ead91f2a017
Analysis generated
April 27, 2026 09:55 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Microsoft Azure
Document: Microsoft Privacy
Record ID: CA-P-007946
Captured: 2026-04-27 09:55:26 UTC
SHA-256: a67035af599dcfce…
URL: https://conductatlas.com/platform/microsoft-azure/microsoft-privacy/cookies-and-tracking-technologies/
Accessed: June 27, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Microsoft Azure's Cookies and Tracking Technologies clause do?

Cookies used for interest-based advertising track your behavior across Microsoft and third-party sites; you can manage these through your browser settings or Microsoft's cookie preference tools.

How does this clause affect you?

Microsoft uses cookies for advertising and behavioral tracking in addition to essential functions like sign-in; users can manage non-essential cookie preferences through Microsoft's cookie settings tools available on its websites.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 78 platforms. See the full comparison.

Is ConductAtlas affiliated with Microsoft Azure?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Microsoft Azure.