This analysis describes what MetaMask's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision identifies the legal mechanism by which MetaMask conducts data processing activities that fall outside other standard lawful bases (e.g., consent, contractual necessity). The legitimate interests framework requires the entity to balance its processing purposes against user interests, establishing an operational constraint on the scope of permissible processing.
Users' personal information is processed for analytics, service improvement, fraud detection, and security purposes on the basis of MetaMask's legitimate interests rather than explicit user consent. The processing occurs subject to the entity's assessment that its interests are not outweighed by user fundamental rights, a determination the entity makes unilaterally.
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"We rely on our legitimate interests to process personal information in cases where the processing is not outweighed by your interests or fundamental rights and freedoms. For example, we use legitimate interests as the basis for processing data for analytics purposes, to improve our services, to detect and prevent fraud, and to ensure the security of our services.— Excerpt from MetaMask's MetaMask Privacy Policy
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This provision identifies the legal mechanism by which MetaMask conducts data processing activities that fall outside other standard lawful bases (e.g., consent, contractual necessity). The legitimate interests framework requires the entity to balance its processing purposes against user interests, establishing an operational constraint on the scope of permissible processing.
Users' personal information is processed for analytics, service improvement, fraud detection, and security purposes on the basis of MetaMask's legitimate interests rather than explicit user consent. The processing occurs subject to the entity's assessment that its interests are not outweighed by user fundamental rights, a determination the entity makes unilaterally.
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