MetaMask says it does not sell your personal data, which is a specific legal term under CCPA and similar laws meaning it does not exchange data for money. However, it does share data with partners and service providers.
This analysis describes what MetaMask's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
While the no-sale commitment addresses one category of concern, the policy still permits broad sharing with affiliates and service providers, meaning data can flow to third parties through channels other than a formal sale.
Interpretive note: The boundary between data sharing and data selling under CPRA's expanded definition of sharing depends on the nature of specific partner arrangements that are not fully disclosed in the policy.
MetaMask's policy asserts it does not sell personal data, which is a meaningful CCPA-specific protection; however, data sharing with Consensys affiliates, service providers, and potentially analytics partners may still result in your data being used by parties beyond Consensys, even without a direct monetary exchange.
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"We do not sell your personal information to third parties. We may share personal information with third-party service providers and partners as described in this policy, but this sharing does not constitute a sale under applicable law.— Excerpt from MetaMask's MetaMask Privacy Policy
REGULATORY LANDSCAPE: The no-sale assertion directly addresses CCPA Section 1798.100 and the CPRA's expanded definitions, which include selling or sharing for cross-context behavioral advertising. The FTC also scrutinizes representations about data sales. If data sharing arrangements with partners involve any form of consideration, even non-monetary, the no-sale claim could be subject to regulatory challenge. GOVERNANCE EXPOSURE: Low to Medium. The no-sale commitment is a standard and generally positive privacy representation. Exposure arises if the practical sharing arrangements with affiliates or analytics providers could be characterized as sharing for commercial benefit under CPRA's expanded definition, which extends beyond direct monetary sale. JURISDICTION FLAGS: California users have the most direct benefit from this provision under CCPA/CPRA. Virginia's CDPA and Colorado's CPA have similar no-sale protections. EU users are protected through GDPR's lawful basis requirements rather than a no-sale concept. CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should confirm that data sharing arrangements with analytics and marketing partners are reviewed against CPRA's definition of sharing to ensure they do not inadvertently constitute sharing for advertising purposes that would require opt-out mechanisms. COMPLIANCE CONSIDERATIONS: Compliance teams should audit current data sharing arrangements against the no-sale commitment on a periodic basis, particularly as MetaMask's partner ecosystem evolves. Any arrangement involving user behavioral data shared with advertising-adjacent partners should be reviewed against CPRA's sharing definition.
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While the no-sale commitment addresses one category of concern, the policy still permits broad sharing with affiliates and service providers, meaning data can flow to third parties through channels other than a formal sale.
MetaMask's policy asserts it does not sell personal data, which is a meaningful CCPA-specific protection; however, data sharing with Consensys affiliates, service providers, and potentially analytics partners may still result in your data being used by parties beyond Consensys, even without a direct monetary exchange.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
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