This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
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"you acknowledge and agree that you are the Controller in respect of the Processing of such Personal Information for purposes of providing matching, measurement and analytics services... and you instruct Meta Platforms, Inc.... to Process such Personal Information... as your Processor...Excerpt from Meta's Business Tools Terms
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The clause states: “you acknowledge and agree that you are the Controller in respect of the Processing of such Personal Information for purposes of providing matching, measurement and analytics services... and you instruct Meta Platforms, Inc.... to Process such Personal Information... as your Processor...”
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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