This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause makes advertisers directly responsible for obtaining and being able to demonstrate lawful cookie consent in every applicable jurisdiction, including the EU, before Meta's tools collect data.
Meta requires advertisers operating in consent-required jurisdictions to collect and be able to verify end-user consent before using Meta's tracking technologies.
How other platforms handle this
We use cookies, mobile IDs, and other similar technologies ("Cookies") to operate the Platform, enable us to provide certain features and functionality, and enhance your experience using the Platform.
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"In jurisdictions that require informed consent for storing and accessing cookies or other information on an end user's device (such as but not limited to the European Union), you must ensure, in a verifiable manner, that an end user provides all necessary consents...Excerpt from Meta's Business Tools Terms
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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This clause makes advertisers directly responsible for obtaining and being able to demonstrate lawful cookie consent in every applicable jurisdiction, including the EU, before Meta's tools collect data.
Meta requires advertisers operating in consent-required jurisdictions to collect and be able to verify end-user consent before using Meta's tracking technologies.
ConductAtlas has identified this type of provision across 286 platforms. See the full comparison.
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