This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
We may retain some of your Data even after you cease to use our Services, for instance if the Data is necessary to meet our legal obligations, such as tax and accounting requirements.
When Personal Information is no longer needed for the purposes for which it was collected, we securely delete, anonymize, or put it beyond use.
If the Services are made available to you through an organization (e.g., your employer), we retain your information as long as required by the administrator of your account.
"We may retain any audiences you create using the Event Data until you delete them via your account tools.Excerpt from Meta's Business Tools Terms
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The clause states: “We may retain any audiences you create using the Event Data until you delete them via your account tools.”
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
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