This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
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We retain Personal Data that you provide to us where we have an ongoing legitimate business need to do so... When we have no ongoing legitimate business need to process your Personal Data, we securely delete the information or anonymize it...
In limited circumstances, we may retain certain information for purposes including safety, security, fraud prevention, and compliance with our legal obligations.
We collect and keep personal data only as needed or allowed for the purposes set out in this Statement, based on the reason we collected the personal data in the first instance and what is permitted under the laws that apply to the processing.
"We may retain any audiences you create using the Event Data until you delete them via your account tools.Excerpt from Meta's Business Tools Terms
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The clause states: “We may retain any audiences you create using the Event Data until you delete them via your account tools.”
ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.
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