This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
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"We may correlate Event Data to people who use Meta Company Products to support the objectives of your ad campaign, improve the effectiveness of ad delivery, and determine the relevance of ads to people.Excerpt from Meta's Business Tools Terms
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The clause states: “We may correlate Event Data to people who use Meta Company Products to support the objectives of your ad campaign, improve the effectiveness of ad delivery, and determine the relevance of ads to people.”
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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