This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
Ads for non-surgical cosmetic procedures (e.g., lip fillers, botox) must be age targeted 18+.
If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.
you can navigate to "Ads" in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps.
"(ii) not allow other advertisers or third parties to target advertising solely on the basis of your Event Data.Excerpt from Meta's Business Tools Terms
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The clause states: “(ii) not allow other advertisers or third parties to target advertising solely on the basis of your Event Data.”
ConductAtlas has identified this type of provision across 141 platforms. See the full comparison.
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