This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
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we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
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"You may provide Event Data to target your ad campaigns to people who interact with your business. You may direct us to create custom audiences, which are groups of users of Meta Company Products based on Event Data, to target ad campaigns.Excerpt from Meta's Business Tools Terms
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The clause states: “You may provide Event Data to target your ad campaigns to people who interact with your business. You may direct us to create custom audiences, which are groups of users of Meta Company Products based on Event Data, to target ad campaigns.”
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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