This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause creates a contractual warranty barring advertisers from sharing sensitive categories of personal data with Meta, with scope extending to data indirectly based on such information.
Interpretive note: The open-ended phrase 'other categories of sensitive information' means the full scope of the restriction is not exhaustively defined by the named categories.
Meta requires advertisers to warrant that Business Tool Data they share contains no health, financial, consumer report, or other sensitive information, whether directly included or indirectly derived.
How other platforms handle this
upload or make available (1) unsolicited advertising, promotional materials, or spam, (2) any personal, financial, or sensitive information (such as government IDs, social security numbers, or health data) without proper authorization
Don't share false or misleading claims that could cause harm.
Prohibited User Content includes...material that...constitutes intentionally false and inaccurate information...or promotes information that you know is false or misleading or promotes illegal activities...
"You represent and warrant that you will not share Business Tool Data with us that... (iv) includes or is based on, directly or otherwise, health information, financial information, consumer report information, or other categories of sensitive information...Excerpt from Meta's Business Tools Terms
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This clause creates a contractual warranty barring advertisers from sharing sensitive categories of personal data with Meta, with scope extending to data indirectly based on such information.
Meta requires advertisers to warrant that Business Tool Data they share contains no health, financial, consumer report, or other sensitive information, whether directly included or indirectly derived.
ConductAtlas has identified this type of provision across 238 platforms. See the full comparison.
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