This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause creates a contractual warranty — not merely a policy obligation — barring advertisers from sharing data they know or should know relates to children under 13, attaching liability for breach of that warranty.
Interpretive note: The excerpt identifies this as item (i) in a list, indicating additional restricted categories exist in the same clause. Only the children-under-13 restriction is stated as the canonical claim.
Meta requires advertisers to warrant that no Business Tool Data they share comes from or concerns children under 13, applying a 'knows or reasonably should know' standard of awareness.
How other platforms handle this
Don't create or share defamatory or libelous content that could damage someone's reputation or falsely portray them in a harmful way.
By ordering any "M: Mature" rated game, certain "RP: Rating Pending" games, an R-rated movie, or certain "NR: Not Rated" movies, you are certifying that you are at least 17 years of age.
Content that is unoriginal, plagiarized, or copied from another individual or organization.
"You represent and warrant that you will not share Business Tool Data with us that (i) you know or reasonably should know is from or about children under the age of 13...Excerpt from Meta's Business Tools Terms
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This clause creates a contractual warranty — not merely a policy obligation — barring advertisers from sharing data they know or should know relates to children under 13, attaching liability for breach of that warranty.
Meta requires advertisers to warrant that no Business Tool Data they share comes from or concerns children under 13, applying a 'knows or reasonably should know' standard of awareness.
ConductAtlas has identified this type of provision across 238 platforms. See the full comparison.
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